Somebody asked us the other day, ‘Are business cards still relevant in a digital world? When your website forms a strong identity of what you do, why do you need a business card?’
A website may be a part of your business’ identity but that does not mean you cannot or do not need a physical identity. A business card is still one of the most important aspects and a vital face that represents your company.
The purpose of a business card is to create something important for your business that people would like to keep. It is memorable, easy to share, and a physical representation of your business and its services.
It is one of the simplest and the most affordable means of promoting your business, especially when you compare it to a website where you need to spend on domain and hosting every month. Not that websites are not important, but in comparison, business cards are a totally different ball game. A business card gives you a professional identity and creates an image of reliability in your industry. It makes your partners, associates, customers, and dealers believe in you and your expertise. It also gives you an upper hand when you want a meeting with any other company to showcase how your company can help them. If you are attending any business conference, a business card will play a vital role in getting you the right leads for your business or at least help others remember your brand.
In addition to the aforementioned benefits, there are several benefits of a business card for a hosting business. Especially if you are a reseller or even if you are about to buy reseller web hosting. Through this article, we would like to shed light on some more reasons why you should create a business card for your hosting business. So, if you want to boost your business’s name, image, and identity in your market, then please take a chair, sit tight and start taking these points down.
1. Creates a good first and long-lasting impression
If you look at any business that exists, its name and logo are something that carries its image in the market and when it is put on a business card, its value increases even more. Handing a business card to someone and telling them what you do can generate a lot of good opinions about you and your business. Even if they forget you and what you look like, merely by looking at your cards they will be able to recall the meeting again and call you when they need your service. Most importantly, leaving someone with a tangible means is much more effective than telling someone what you do and hoping that it sticks with them.
2. You look much more professional
People belonging to any industry want to do business with those who are subject matter experts and who have knowledge about their field inside out. With a business card, you have the opportunity to flash your credentials and gain trust from clients. In most cases, your clients will expect you to have a card if you talk about your profession or the things that you do professionally. A business card is an advantage for you to add credibility to your profession and stand out.
3. Great icebreaker for events and exhibitions
At times you might find it difficult to introduce yourself and what you do at business conferences or events. Exhibitions and tradeshows are the perfect places to make an impression about your company and get a foot in the door of your client’s office. Sharing your card at business events and exhibitions not only helps you to break the ice but also allows you to share your company’s vision and goals. It allows you to tell what you are looking forward to doing in this industry and how valuable your company can be to them.
4. It can boost lead generation
Having a business card definitely helps you win new clients. In order to make sure that you do get good leads, you will have to mix your business credentials with a valuable and powerful pitch. That will help you get noticed. Mix your credentials with an important business tip. You will be surprised to see how valuable you will become in the long run.
5. Creates and brings your brand to life
Whether it is personal or business, you need to take the time to ensure that your card is a fit for your company’s professional identity. While making a business card, ensure that the card has taken nuances and elements from your logo or your company’s brand identity. If there isn’t one, create it because people will remember the design elements on the card as well.
6. They can be carried and stored anywhere
If you know how small a business card is, you would also know that anyone can store it or keep it in their pockets or anywhere they want. Because it is portable, it can also be shared and the biggest advantage of this aspect is that if you have made an impression on others with this, chances are that someone can recommend your services by sharing it with someone who needs your expertise.
7. Gives you a reason to make a good professional connection
With a business card, you have something in your hands to make a connection by building a conversation. Always carry it wherever you go, because you never know who can meet you where and that you’ll be able to share it and make a long-lasting professional contact.
8. No managing hassles
Business cards are not technical in nature and like websites or any digital formats, do not require management or maintenance. This is the reason why it is a preferred mode of communication as well. Most importantly, no managing hassles means no cost incurred. Only printing charges are one-time and negligible for a huge quantity.
9. Not using a business card can be inappropriate at times
In some industries and business cultures, a casual attitude can be seen as offensive. Hence, it is better to always be prepared with a business card so that it does not affect your reputation in that circle. This is because in such cultures, for eg. in Japan, not sharing a business card can be almost like not starting a business relationship with someone.
10. Allows you to display your creativity
With a business card, you can explore your business’s creative side and have interesting designs to make an impression. Some designs, if executed properly, can tell what business you are in and what your unique selling point is. So this aspect of a business card can play a key role in getting your next big client.
Conclusion
These are enough reasons for you to get up, and get yourself a business card. Don’t you think, if one can say enough about their company through a business card, the other party would think at least once about it when they need a hosting service? A business card is the easiest way to position yourself in the minds of your customers and clients. So, if you think you should get one for yourself and your employees, please go ahead. Also, in case you have liked our article, do let us know in the comments section below, and please share any other feedback that you have as well. Till then, take care, happy reading, and good luck with your hosting business.
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