Your brand’s story is why your brand and your business exist. It answers the significant question ‘what value does your brand add to the lives of your consumers/customers/clients?’ If you are a business and are moving towards growing your brand then it is a must that people need to hear why you are there in the market and how you make their lives simpler and more effective.
For many years, brands have functioned from a sense of purpose of problem-solving. Take OMO, the fabric cleaning brand for instance. It exists to clean dirty clothes and fabrics, but how it adds value to the lives of consumers is by telling them that by using OMO, you don’t need to worry about your kids getting their clothes dirty because it allows them to be kids. They have built their brand’s story on a wonderful insight that it is hard to take away childhood from kids where they want to spend their time on playgrounds and enjoy and explore. In the process, kids can get dirty but with OMO, mothers don’t need to worry because it takes care of every single bit of dirt.
If you are a business or a reseller who has purchased top reseller hosting, that understands the pain point of your customers and has an insight that can be communicated in the form of a story, you should go ahead and tell your audience this story because stories help people understand what is truly valuable to them. In fact, it should be the premise on which you lay the foundation of your brand’s marketing.
There are many ways in which you can tell this story and through different channels. When it comes to a website, your chances of engagement are high because people search for a website, or can come across your website through a category search keyword and explore what your brand is all about. In such situations, a brand story will play a vital role in keeping the audience hooked and in turn change them into your lifelong customers. Are you looking at ways to understand how to write a brand story and express the same through your website? This article is going to tell you how. So, if you want to know more, we suggest you grab a chair and sit back. Because this is going to be one interesting journey.
1. Capture what you do on your homepage
We are sure you know that the homepage of your website is most important. In fact, people decide whether to scroll further or not based on what they see in the first few folds of your home page. So, to make the most of this opportunity, ensure that you capture your brand’s core proposition within the first fold itself. You should know what your brand stands for in terms of value and have a few messages that can encapsulate this story in the first two or three scrolls of the first fold itself. That is enough to tell what your brand is all about and what kind of an experience your customers can expect.
In the screenshot, you can see how Mint, an app for tracking budgets, investments, and bills is telling people that it is a refreshing way of doing something which is otherwise a really mundane and boring thing to do. This first fold of their website itself tells the story of the brand and the value it wants to add to the lives of people. So, take this as an example and emulate it into your brand story as you manage reseller hosting for your website.
2. Talk about the brand’s story and personality in the about us section
The about us section is a very important section where you have a huge opportunity to talk about the brand’s origins, its history, how it was formed, and what made you build it into the business that it is today. One of the major advantages of sharing this is that people understand your intentions much better and there is a larger chance of building trust for a very long time. Any brand story needs to have a strong set of beliefs and credence that has truth in it. The history of the brand and its premise sets a very strong context for its storytelling. An about us page can do that for you. This is what a brand story should definitely include if nothing else. Also, if possible, avoid too much jargon in this; it can be a put-off. Moreover, talking about the qualifications of the team can also be burdening because it does not add any value to the brand, in fact, it looks more like self-indulgence. If you are here to tell the story of your brand, stick to that and the value you want to give.
3. Take to blogging to extend your story
Blogs can be a good space to talk about the brand’s story in the form of products, core values, beliefs, and also its objectives. People like to read about different topics, and this can be one space where you can target lateral themes to club it with your brand’s story and give it a unique spin. However, you need to be sure of one thing- do not make it about the company or its achievements. Make it about the consumer and your core customers and the community you add value to and what they find valuable. There are chances that you might end up biting more than you can chew when you start off, but here is one good example of brand storytelling through a blog- National Geographic, the broadcasting channel, speaks about several stories worldwide through its blogs and catches the eyes of people through interesting headlines, because their core proposition is to talk about the unique aspects about the world. When the proposition is so universal in nature, it is as easy as it is difficult to grab attention and find recurring customers. But on the whole, from the looks of it, it seems effective.
4. Ask your current customers to share their experiences
It may have become very commonplace to have testimonials and it can be very boring. Pictures and nicely written words in the form of a short snippet have become very common. But if you know your customers, you would know the impact you have had on them. We insist that you dig a little deeper into this and ask them to share their experience of doing business with you. But how to present this? Zendesk, the software solutions provider has a fantastic way of showcasing this. They have created a customers page and shared their testimonials almost in the form of a case study by telling how they simplified the lives of their clients with solutions. It serves as a perfect example to talk about the brand’s story and in fact adds a different dimension to your brand and business, making it more human.
5. Make the most of your assets like videos and pictures if possible
Videos and pictures are important to make a website look good. In fact, if there are ways in which you can share your brand’s stories through these it would make it even better. For example, if you are into a hosting business, then some neat pictures of the servers, data center, or even your support team in action can make a lot of difference. Images and videos are some of the best ways in which you can engage with your audience and make a lasting impression on your brand. Good brands like IKEA talk about their team of carpenters, designers, and makers who help them create simplified products on their website in the form of videos. You should take inspiration from them and learn how you can adapt the same to talk about your brand story. So, for your website, if you are managing reseller web hosting, make sure that you incorporate this effectively.
6. Don’t forget the product page
It should never ever be a force fit but only if you can bring your brand into your product pages, then you can surely talk about it. A good example of this is FMCG products because they heavily advertise products on television to tell their story. In case you are not, no sweat. You can still do that by bringing the core values of your brand into the picture.
Conclusion
Your brand’s story can be engaging, fun, cheerful, and positive to say the least. Avoid events that refrain from telling the truth because it can break trust. At the end of the day, a brand is a promise and what you say, needs to be delivered. So, if you have enjoyed reading this bit, please tell us how you have felt in the comments section below. Hope you now know how you can express your brand’s story on your website. If you feel that you have some different points to share, please let us know! Till then, adios and keep reading.
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