Many businesses are staggering from the effects of COVID-19. While some can hold steady, others require a robust holiday season to keep up their sales target and survive next year. Thanks to Diwali, Black Friday, Holi, Raksha Bandhan, Christmas, and many other holidays, people tend to get into a shopping mindset during the holidays.
The holidays can be the most rewarding for e-commerce stores, but it can be challenging to attract visitors and increase sales. You must prepare your website and social media by creating holiday season content marketing campaigns, exclusive discounts, and much more during this period of web hosting sale.
Read on to find 7 tips for increasing conversion rates during festive days when you are putting up a holiday sale:
1. Recover abandoned carts with festive special discounts
The audience’s buying journey is evolving, and they don’t make purchases while visiting an online store for the first time. As a result, they abandon the cart and look for better, cheaper alternatives. Unfortunately, they forget to come back and finish their purchase which is a potential loss for a business. Some of the abandoned cart statistics are staggering. Did you know, that the average abandoned cart rate across all industries is almost 70% which potentially leads to huge revenue loss for a brand? That is huge right? But now, you can work on bringing back the users with abandoned carts by sending festive sale offers for their items. You must be ready to retarget the visitors whenever possible, and festive days are when you can succeed in this venture.
2. Give landing pages a complete festive makeover and create targeted product navigation
Get your web designer and copywriters to build a festive theme-based background with holiday-inspired content. You can decorate your landing page so your customers feel welcomed and are attracted to make a purchase. Fascinate your visitors with an exquisitely designed offer page and create a joyous mood that will improve conversions.
When you are redesigning the landing page layout, ensure that you concentrate more on building easy product navigation. You also don’t want to limit the visibility of your product. Design simple and smooth navigation, so it drives visitors to the right product.
3. Plan your email newsletters
Emails are the most direct and reliable way of connecting with your readers.
Pre-holiday Email Marketing is an excellent channel for increasing website traffic and sales during the holiday season. You must take full advantage of this channel by personalizing content delivery, driving your customers to your site.
Boost your sales this holiday season by planning a helpful and interactive email marketing campaign by offering information and product suggestions.
4. Use social media to drive more customers
Social media is the best digital marketing platform for businesses of all sizes, whether online or offline. You must use it to stay in touch with existing and potential customers. So, make sure you are using social media to promote holiday offers, sales, and discounts. Moreover, you can use these platforms to run a paid advertising campaign that takes customers to your landing pages.
Social proof also builds trust in potential customers. You can share success stories and positive feedback to drive social conversations around your targeting products during the holiday. According to Nielsen, at least 92% of consumers turn to people in their network and peer reviews rather than following brand ads.
5. Take advantage of retargeting
During the holiday season, most companies run discounts, and your potential customers’ attention is all over the place. They’re looking for offers and reseller plans on multiple sites. This makes it incredibly easy for your customers to bounce from your site and switch to your competitors.
With retargeting, you can bring back customers who have bounced back or left products in the cart. With dynamic retarget marketing, you can ensure your visitors view the products they’ve visited on your platform on their social feeds.
6. Offer payment flexibility
With COVID-19 bringing so many challenges to your shoppers, offering payment flexibility can be a great strategy. Offer installment plans, interest-free payments, and an easy checkout process. By providing payment flexibility, you ease the purchase process and give them a chance to buy products they may not be able to afford right now.
7. Optimize your site
If you’re running a sale and ad campaign during the holiday, you’ll get more traffic than usual. You must optimize your site for heavy traffic so users don’t experience low site speed. Before the holiday rush, you can take several actions to increase your sales and reduce bounce rates and cart abandonment rates.
Some of these actions are refreshing your landing page, creating a sense of urgency throughout the site, and refreshing product pages with new descriptions. You must also highlight payment options to increase the checkout rate and make the process hassle-free.
Other important aspects
Customers will always have queries before and after buying hosting reseller plans. However, traditional communication mediums like email take time, forcing customers to leave your site without finding answers to their questions. To avoid this loss and increase the conversion rate, reduce the time in getting the answers. You can consider modern features like a chatbot or live chat support. Holidays are a crucial time for most eCommerce businesses, make sure you are promptly responding to your customer’s queries.
Final Thoughts:
When the festive season starts, people are expected to shop. It’s also because of sales and bumper deals on products across the internet. Web hosting providers can also earn maximum profits during holiday sales. Now, implement the tips mentioned above, offer a better shopping experience, attract more customers, and expand your sales ROI.
You can also use these strategies throughout the year to enhance your online business. These creative tactics will reduce bounce rates and increase sales conversion as the holiday shopping traffic grows.
There is no ads to display, Please add some
