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Amrita

Amrita Konaiagari is the Team Lead for Content Marketing at Endurance International Group (APAC). She is also the Editor of the ResellerClub blog. She holds a Bachelor’s Degree in Psychology from St. Xavier’s College, Mumbai and a Master’s Degree in Communication & Journalism from the Mumbai University. She has 9 years of experience in Digital Marketing. She has a passion for home decor and hopes to one day be a book author.
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Last month marked 14 years since Gmail came into existence. Funny story – when Gmail was announced to the public on 1st April, 2004 not only did it arouse skepticism from those in the industry (owing to Google’s popular April Fools’ Day pranks), but it didn’t even have the infrastructure required to provide millions of users with reliable service. However, Gmail quickly became a force to reckon with. Its popularity threw competitors Yahoo and Hotmail…

After writing about GDPR and Themes, Plugins and Logos I’m back to writing about my favourite subject – design. Today I’m excited to write about best practices for designing dialogs to improve UX. Let me first spend a little time talking about what a dialog is. What is a dialog? The dialog in design is a prompt or an overlay that requires the user to interact with it to make an action. An example of…

Businesses, large and small, are in the midst of preparing for compliance with the Europeans Union’s new data privacy laws: The General Data Protection Regulation, or the GDPR, which will go into effect on May 25, 2018. The GDPR is very broad in scope and can apply to businesses both in and outside of the EU. Businesses that don’t comply with the GDPR could face heavy fines. Here’s what you need to know about the…

Did you know that with a .STORE domain name you can boost traffic to your online store and build a higher recall for your brand? You probably never thought of it that way but in the next 5 minutes you will learn not one or two but five diverse ways in which you can get more customers for your online business. Let’s jump right in! Let’s say you already have a great online store with…

Introduction Cloud computing is becoming increasingly popular. Technology is advancing at a fast pace and an increasing number of businesses are opting for cloud services. Cloud computing is simply servers, services, storage and software delivered over the Internet. Cloud computing’s popularity can be attributed to: Scalability: On-premise solutions can be hard to scale. The cloud enables instant scalability and scalability on-demand which is great for handling peak loads. Instantly available: With cloud computing, services are…

This post aims to throw light on the recent flaws discovered in Drupal that exposed it to hackers. The Drupal CMS team has fixed a highly critical security flaw that allows hackers to take over a site just by accessing an URL. This means that Drupal site owners should immediately update their sites to Drupal 7.58 or Drupal 8.5.1, depending on the version they’re running. The Drupal team pre-announced the recent patches last week when…

If your business has anything to do with ecommerce, transactions, products or purchases, this one’s for you. Cart abandons are as the name suggests, a record of how many users / customers leave a website without making a purchase after they reach the checkout page. Business Insider says that products worth approximately $4 trillion are abandoned in online shopping carts. There’s more. 63% of that is actually recoverable! In this article, we’ll take a look…

Have you ever clicked a button on a website and seen a really long, confusing link open up in the tab? These long, confusing links are actually essential for tracking a potential lead or a customer. They’re a great tool for a marketer. If you put up a banner promoting a product on a 3rd party site, how do you measure how many clicks you got from it? If you’ve published a blog as a…

Facebook has undoubtedly become an important marketing channel for brands, celebrities & companies alike. It’s a great way to reach a wide, global audience from your desk & hence has become a part of every marketer’s campaign. However, Facebook recently announced changes in its News Feed algorithms to decrease the organic post reach of brand pages. This could be bad news for a marketer. Now, when I say ‘changing their news feed’, I don’t mean…