Introduction When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to view page traffic, unique visits etc. But the more important question now that you have access to these numbers is, what do you make of it? In this ‘Getting the most out of Google Analytics’…
On our social media, we often joke about how many changes we as developers & designers receive from clients with the hashtag #webdesignerproblems. Funny as it may be, in real life, it can be frustrating to have to re-do images or implement the client’s changes because he’s either unsure of what he wants or is over ambitious or simply, hard to please. In this article, we’ll discuss how to turn down such requests politely (this…
If you’ve read some of my previous articles, you’ve probably noticed my obvious love for Psychology and my constant endeavour to highlight the psychology in other areas like marketing, development, testing etc. The more I’ve explored these areas, the more you’ve read about it on the ResellerClub blog 🙂 This time, I’ve been drawn to empathy in design. What is empathy in design? Empathy, in the way we know it, is the understanding of another’s…
The truth is that domain names by themselves don’t have an inherent impact on the website’s SEO. How do we know it? We asked Dallas based SEO expert Bill Hartzer. According to Bill, two newly registered domain names are given the same weight by search engines when it comes to organic rankings. So, if no other ranking criteria is considered, both have the same potential to rank high in organic search results. Google, in particular,…
To answer the ‘How does G Suite work’ question, let’s first understand what G Suite or Google Apps for Business is. Google Workspace is a package of cloud-based services for companies, organisations etc. These are apps that we’re probably all familiar with. It allows for: Collaboration Communication Storage Gmail for Business: Professional vs. Free Email The biggest advantage for a company or a business using G Suite is the use of the company domain name for…
cPanel is a popular dashboard to manage hosting orders however, if you’re not too clear on how to use cPanel, this article will walk you through the basic functions that you can perform with relevant screenshots. What is cPanel? cPanel is a dashboard to manage your web hosting account through a web interface. cPanel makes managing a hosting account easy that even those without technical expertise can set up websites. The cPanel dashboard also gives…
Looking to launch your website but not entirely sure how to plan it? We’re here to help. But first before we get into how to plan a website, let me just highlight some surprising project planning statistics: An astounding 97% of organizations believe project management is critical to business performance and organizational success. (Source: PricewaterhouseCoopers) For every $1 billion invested in the United States, $122 million was wasted due to lacking project performance. (Source: PMI.org) Fewer…
In one of my earlier posts, we debated whether WordPress themes were replacing web designers. While the answer was a resounding no, let’s not discount the potential of a theme by itself. WordPress themes have helped millions of businesses get online. According to Code in WP, in 2014, the total number of theme downloads from WordPress.org was 123,498,018. That is a HUGE number! Does your theme impact your website’s performance? Sure, it does. Your theme…
A Content Management System (CMS) is a software that enables you to create and manage digital content. It is a web application used to update pricing through its APIs, manage files, create content, manage images etc. to maintain your website or online portals . Examples of CMSes include Drupal, WordPress, Joomla and the like. When should you consider building your own CMS? Some consider building their own CMSes in the following cases: For more control…
Motion has become an important element in design. Google explains motion in web design as ‘Something as simple as tapping a card to expand and reveal more information is made better by fluid animation’. The reason why motion in web design is important is because: It engages the user It gives the user a sense of control It allows for fluidity which results in seamless user experience Is an indicator that an action is in…