Businesses, large and small, are in the midst of preparing for compliance with the Europeans Union’s new data privacy laws: The General Data Protection Regulation, or the GDPR, which will go into effect on May 25, 2018. The GDPR is very broad in scope and can apply to businesses both in and outside of the EU. Businesses that don’t comply with the GDPR could face heavy fines. Here’s what you need to know about the…
Did you know that with a .STORE domain name you can boost traffic to your online store and build a higher recall for your brand? You probably never thought of it that way but in the next 5 minutes you will learn not one or two but five diverse ways in which you can get more customers for your online business. Let’s jump right in! Let’s say you already have a great online store with…
Introduction Cloud computing is becoming increasingly popular. Technology is advancing at a fast pace and an increasing number of businesses are opting for cloud services. Cloud computing is simply servers, services, storage and software delivered over the Internet. Cloud computing’s popularity can be attributed to: Scalability: On-premise solutions can be hard to scale. The cloud enables instant scalability and scalability on-demand which is great for handling peak loads. Instantly available: With cloud computing, services are…
This post aims to throw light on the recent flaws discovered in Drupal that exposed it to hackers. The Drupal CMS team has fixed a highly critical security flaw that allows hackers to take over a site just by accessing an URL. This means that Drupal site owners should immediately update their sites to Drupal 7.58 or Drupal 8.5.1, depending on the version they’re running. The Drupal team pre-announced the recent patches last week when…
If your business has anything to do with ecommerce, transactions, products or purchases, this one’s for you. Cart abandons are as the name suggests, a record of how many users / customers leave a website without making a purchase after they reach the checkout page. Business Insider says that products worth approximately $4 trillion are abandoned in online shopping carts. There’s more. 63% of that is actually recoverable! In this article, we’ll take a look…
Have you ever clicked a button on a website and seen a really long, confusing link open up in the tab? These long, confusing links are actually essential for tracking a potential lead or a customer. They’re a great tool for a marketer. If you put up a banner promoting a product on a 3rd party site, how do you measure how many clicks you got from it? If you’ve published a blog as a…
We turned 12! If you’ve been following us on social media, you’ve probably already seen the Facebook live video of our cake cutting & a closeup of the cake itself. In case you missed it, I’ve got it right here for you: All this to say, we completed 12 fabulous years & we’re celebrating with our traditional Big Birthday Bash sale! If you’ve been with us for over a year, you probably already know that the Big…
Facebook has undoubtedly become an important marketing channel for brands, celebrities & companies alike. It’s a great way to reach a wide, global audience from your desk & hence has become a part of every marketer’s campaign. However, Facebook recently announced changes in its News Feed algorithms to decrease the organic post reach of brand pages. This could be bad news for a marketer. Now, when I say ‘changing their news feed’, I don’t mean…
Introduction When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to view page traffic, unique visits etc. But the more important question now that you have access to these numbers is, what do you make of it? In this ‘Getting the most out of Google Analytics’…
On our social media, we often joke about how many changes we as developers & designers receive from clients with the hashtag #webdesignerproblems. Funny as it may be, in real life, it can be frustrating to have to re-do images or implement the client’s changes because he’s either unsure of what he wants or is over ambitious or simply, hard to please. In this article, we’ll discuss how to turn down such requests politely (this…