Psychology was my major in college and I went on to get my Master’s degree in media and marketing communication. The combination of the two subjects (Psychology & Marketing) together – consumer behaviour is an area that interests me immensely. You know – how attractive packaging is important for the chocolate bar, the role emotion plays in purchase, the arrangement of the soap in the first row of the supermarket, the positioning of the peppermint…
Blast from the Past For years, whitespace in design has been branded as ‘too plain’ or ‘lack of design’ and is even called negative space and something to avoid. This trend of thought was so common in web design, that even the best of the best brands crammed everything in design to avoid whitespace. Take a look at Apple’s website from the 90’s. Web design in the early days including filling up negative space with…
As the owner of a small business, you’ve probably heard this term ‘Customer Relationship Management’ thrown about in your work space or in your professional interactions. You also probably implement some form of CRM either in an elementary way and just didn’t know you were using it. In this article, we’ll take a look at what CRM is, the importance of it and some tools you can use to help you with this process. What…
I began my social media career 5 odd years ago at a digital media agency. 95% of my time was social media and 5% website updation. With so much effort into social media, I couldn’t for the life of me, understand why we even needed a website, forget the need to update it. After all, the social media did everything – product promotions, engagement, communicated vital information to customers and even had a LOT more…
As a brand with an online presence, security is of top priority. Hackers are always looking for loopholes and ways to compromise the security of your site. So, how can you secure your website? So, there are two levels that you can lock-down your website on and those are application and server. Let’s discuss how you can secure your website on each level. 1. Security on Application level Update script regularly: One of the first…
One of the first things I do when I open an email in my mailbox is to check the sender’s email ID for a mention of the company he / she works for. While I’d certainly like to believe it doesn’t change anything if I recieved a mail from a yourname@yourcompany.com or a name12345@ymail.com let’s be honest, it does. So what makes the difference? What’s so appealing about a professional email address? Why does it automatically…
WordPress is hugely popular today but hasn’t always had a clean track record when it comes to security. The widely reported instances of breaches in WordPress websites have made people think twice about opting for it for their business. In all fairness though, users of WordPress have either been using outdated WordPress software, have poor system administration or just lack necessary tech and security knowledge. You’ve probably read a bunch of articles on how to…
In recent times, we’ve seen a major shift in the domains industry. With .COM names becoming scarce, the new gTLDs have gained a lot of popularity, to say the least. .XYZ has taken the market by storm, nTLDs like .ONLINE and .TECH have made a record number of registrations. As a reseller, you’re probably all too familiar with gTLDs and the rise. But the rise of these 1,800+ new TLDs has opened up the risk…
Premium WordPress themes can give any website a professional outlook. These themes are of great help as they provide the framework so you can spend less time creating a website altogether. Some might think these themes are good alternatives to web design altogether. So, the question to ask is are Premium WordPress themes killing web design? I think not. There ought to be a difference between a layman, designing a website with a WordPress theme…
In October 2016 at the CA/Browser Forum in Redmond, Washington, Google software engineer Ryan Sleevi announced Google’s move to make Certificate Transparency mandatory for Chrome web browsing. What’s the big deal about HTTPS and Digital Certificates? The Certificate Transparency is an open source framework by Google that monitors and audits domain certificates. How? If you’ve recently surfed the Internet on your Chrome browser, you’ve probably noticed an indicator next to a domain name. An indicator…