American activist Maggie Kuhn once said, “Well-aimed slingshots can topple giants.” In the case of reputable brands like Yahoo! and eBay, the slingshots were in the form of a well aimed cyber attack. And the results were devastating. Both brands lost the trust of loyal customers. Sales plummeted. Because of the breach, Yahoo! had to take a price cut on the original $4.8 billion sale of its core business to a major telecommunications company. eBay…
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Farheen Shahzeb
Farheen Shahzeb is a content strategist at Cygnis Media, an agile app development company that specializes in cloud based apps. She loves educating people about the progressive web and during her free time, loves to read up on the latest technological trends.
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