Choosing a theme for your WordPress website is a tough task. The theme should be user-friendly and enhance the design of your website. Imagine you are running a clothing line business, and your website theme gives emphasis to text rather than images and where the colours are all dull and black. Won’t it put off your potential customers as opposed to a lively and colourful theme that would instead encourage visitors to explore more and…
An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out…
Search Engine Optimization commonly referred to as SEO is one of the driving forces of traffic on your website that, in turn, helps your website grow. However, just like everything else in life, there is a code of ethics to be followed. Deviating from them and resorting to unethical means can turn a potentially good thing bad and the same holds true with SEO. In this post, we will be covering what is unethical SEO,…
Cloud Computing is the present of technological advancement and a glimpse into what the future will be. It has integrated itself firmly with technologies such as Artificial Intelligence (AI), Internet of Things (IoT) etc. and has changed the way users store, access and exchange data across the globe. Cloud, in a nutshell, solves several issues by making collaboration simpler over the internet. Not only that, it eliminates the need for expensive external hardware and storage…
Remember the time you tried logging in to your WordPress and it would take forever to load? And finally, just when you thought it was about to load, there appeared a doodle with a hammer or a screwdriver trying to fix something! You guessed it right! We are talking about the 500 internal server error. In this article, I’ll walk you through what are the causes of this error and how to fix it for…
In one of my earlier articles, I talked about URL redirection, covering why website owners choose to redirect their websites to a different domain, the difference between Permanent Redirect (301) and 302 Redirect, its implications on SEO and, in turn, your website. Once you’ve decided to redirect your website, it is equally important to decide, how you want to execute it. Technically there are two URLs, www and non-www and, although these two URLs are…
Driving traffic to your website is crucial when it comes to optimizing your website for search engines. However, prior to your website ranking on search engines, it is important that the search engine is able to track the content on your website. One of the simplest ways to accomplish this is through internal linking. What is Internal Linking? As per Moz.com, “Internal links are links that go from one page on a domain to a…
In today’s day and age, most businesses have moved either all or a part of their operations online. Often times we hear that one technology is better than the other for a business to thrive in the web industry. One such technology that has become quite a buzzword recently is ‘Cloud Computing.’ Cloud Computing as a term is used for everything related to the cloud. Be it cloud services, cloud systems, platforms, web hosting, etc.…
In today’s tech-savvy world, most people have a computer or at least a smartphone with an internet connection. They browse content in the form of text, images, audio and video. According to a survey by HubSpot, respondents spent around 1.5 hours per day watching videos. As a designer or developer, marketing your brand is important and one way is with the help of videos. If you are able to tap the potential of video marketing…
When you’re new in the web industry and plan to host your first website or a blog, there are a lot of questions on your mind. Should I go with a free service or a premium one? Is this the right time to invest in a paid service and if yes, which hosting service do I choose? Eventually, most website owners end up choosing Shared Hosting as it offers good features for beginners and is…