Up until recently, the phrase ‘corporate social media’ referred to a brand’s polished profile and carefully crafted posts. The goal of corporate social media was to establish authority, boost brand recognition, and ultimately, to sell a product. While the goal hasn’t changed, the methodology has. As technology continues to advance, social media has become much more dynamic. The most recent trend? Live video. Contrary to the tone of more traditional corporate social media, live video…
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Molly Clarke
Contributed by Molly Clarke, Web Marketing Manager at ZoomInfo. ZoomInfo offers the most accurate and actionable b2b data to help organizations accelerate growth and profitability. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve lead generation efforts. Visit zoominfo.com for more information.
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