Technology is one thing that’s constantly evolving. Owing to these advancements, things that seemed like fiction and far from reality are a part of our daily lives like 3D, 4D Animation, Virtual Reality and so on. And although the concept of Augmented Reality (AR) is not something new, it has advanced dynamically to connect to real-time users and the environment. Augmented Reality in simple words essentially refers to technology that includes real-time data from the…
Working in the content industry, you tend to pick up a lot. I’ve been writing professionally for over two plus years now and during this time I’ve interacted with a lot of web designers. This gave me a window to the finer nuances of website designing. Aspects of a creative or banner that I once never gave much thought to turned out to be deeply influential in the way we humans process information. I realized…
Gone are the days of interruptive marketing and pop-up ad campaigns. These tactics now irritate users and turn them against companies instead of attracting their attention and gaining their business. Instead, a new form of advertising is making waves. Calm Technology and the trend toward non-intrusive marketing are signs of the times. Marketers increasingly use content that provides meaningful interaction or exists in the user’s peripheral. Explore the trend and learn how to use it…
The creative world of web design is always changing for the better with new tools, functionalities, and workflows emerging to take center stage. Last year saw some promising web design tools such as chatbots, web animations and conversational interfaces come into play. As we ring in 2019, it’s time to start thinking about the web design trends that are bound to be strong front-runners to dominate this year’s web design space. Here are the popular…
Creating a professional looking website for your online business is the first step to branding and gaining customers. Until drag and drop website builders became a common thing, , website owners had to contact professional web developers to build their website but with various DIY website builders available, setting up your own website is a hassle-free task. There are many website builders available today, each with their own set of features. One of leading website…
If you’ve read some of my previous articles, you’ve probably noticed my obvious love for Psychology and my constant endeavour to highlight the psychology in other areas like marketing, development, testing etc. The more I’ve explored these areas, the more you’ve read about it on the ResellerClub blog 🙂 This time, I’ve been drawn to empathy in design. What is empathy in design? Empathy, in the way we know it, is the understanding of another’s…
Many people do not think a company blog is as important as content on social media platforms. Here’s a few stats that should make you think differently about corporate blogging: B2B marketers that use blogs receive 67% more leads than those that do not. Companies who blog receive 97% more links to their website Blogs have been rated as the 5th most trusted source for accurate online information -HubSpot, 2017 How corporate blogs can help…
With the surge in technology and smartphones in the market, the way modern day businesses are shaping up has seen a good amount of change. And whether you are a budding online business or someone who is looking to start one, having a mobile app is something you must have considered. According to a research, by the year 2020 there are likely to be around 38.5 billion devices all connected to each other over the…
We all want to make one of most the frequently visited pages of our customer’s website, a killer one! The About Us page is one of the most important pages on your customer’s website. It is an opportunity where their visitors get to know their company. This is a chance for your customers’ to introduce themselves and the kind of business they do to their clients. So you might as well make it great! As…
If your business has a website, it is important to understand how the colors you choose for your website design affect online behaviors and how, ultimately, they will impact your business. In the greater scheme of things, color preferences can be cultural or experiential, though, in western society, it is still mostly subjective. From a business standpoint, color can influence a person’s mood as well as their general attitude towards your brand. In this sense,…