As with website hosting, using a company to host your emails (rent email servers) is usually cheaper, more reliable, and more secure, given that these companies hire experts to maintain the servers. Additionally, you also get a whole range of useful applications and tools when you use a professional Email Hosting company. Email Hosting is a service where a server hosts all your emails. You can rent servers, like a hosting plan, or you can…
Your new business is shaped by many considerations and factors. One of the most important factors is email. As recent as the beginning of 2019, there were an estimated 3.8 billion email accounts in the world. That’s half the earth’s population. As a marketing tool for businesses, it has incredible potential. And yet, for many who start out their businesses, free email seems the way to go. To be fair, for small businesses, free email…
If you’re a new business (or even an established one), you may not have realised that you wield a powerful tool in the form of Business Email. Email is an incredibly important method of communication, and on top of that, it is also a fast, affordable and easily accessible resource. By opting for Business Email Hosting with a hosting service provider, you can see your business grow by leaps and bounds. This option brings many…
Strong and effective communication is the backbone of every relationship — even the one with your customers. Prioritising customer engagement through consistent communication is one of the key elements of business success. Your customers will not only appreciate and remember your business but are also more likely to remain loyal and recommend you to others. If you’re wondering how to increase customer engagement, one of the most effective ways is through emails. Personalized and customized…
Imagine this — You open your email inbox and are (un)welcomed by numerous emails. You recognize some, but some seem unknown, vague, and even malicious. There’s an email from sam1223@gmail.com that is confirming an order you may have placed and there’s another email from abc@furniturecentral.com that too claims to be about an order you placed. Without even opening the email you know whether or not you placed an order from ‘Furniture Central’, but can you…
Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace. Zapier delivers smart workflows in…
MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with…
Email marketing and automation is huge nowadays and there are a plethora of email hosting services, as this great product here. But while email marketing and automation is great, your business needs user onboarding automation in addition to an email hosting service provider, in order to provide the user with a smooth experience. This article aims to educate you in terms of user onboarding automation, why your business needs it and how you can really…
Timing is everything. This is true for everyone especially for people running their own business. More importantly, when it comes to the sales and marketing aspect, businesses always have to communicate at the right moment. It is for this reason communication over email is the most preferred option. We use email daily, be it for a personal or professional purpose. Nevertheless, when it comes to business, it is more than just your email you need…
Out of the following which website would you rather make a purchase from given their email addresses – marketing@yourbrand.com or yourbrandname@gmail.com? I would prefer the first one and chances are you too would prefer the same. The only reason being, the first email feels more credible as opposed to the latter. As a Web Pro (designer and/or developer), email is one of the primary modes of communication for your business. An email address that ends…
