Customer testimonial videos are not only a great tool to help turn leads into sales, they are also a great way for people to learn more about what your product or service will do for them. In this article, I’ll be discussing how testimonial videos, as part of your video content marketing strategy, will benefit your audience. I’ll briefly go through the customer’s journey and how to nurture the right content in each stage. I’ll…
The business space is rapidly transforming into a battle of technologies. Startups like Chrous.AI – in AI powered CRM, and Conversable – a chatbots platform are making massive leaps in the marketing space. In this guide, I’ll specifically focus on chatbots, and how any digital and retail marketer can leverage them to implement super smart marketing strategies in 2018. Chatbots are being touted as the next big thing for businesses and with good reasons. Personalized…
Gone are the days of interruptive marketing and pop-up ad campaigns. These tactics now irritate users and turn them against companies instead of attracting their attention and gaining their business. Instead, a new form of advertising is making waves. Calm Technology and the trend toward non-intrusive marketing are signs of the times. Marketers increasingly use content that provides meaningful interaction or exists in the user’s peripheral. Explore the trend and learn how to use it…
Almost 20 years ago Jeff Bezos predicted the rise of digital marketing and introduced concepts like “just in time inventory” that was revolutionary at the moment but have since become a common practice. In the same way, Amazon is continuing to revolutionize e-commerce by being as customer-centric as possible. This is another of Bezos’ ideas, voiced back in 1998 when he described the concept of a personalized store, tailor-made to the client. At this time,…
Every day we engage in some or the other activity, be it counting the calories consumed, steps climbed, the revenue our business generates or analyzing the growth of shares and income. It is very important in all these cases to measure our performance, as performance is a key indicator of growth. When you create a WordPress website, more precisely – a business website, it is important that you choose the right WordPress hosting plan for…
On our social media, we often joke about how many changes we as developers & designers receive from clients with the hashtag #webdesignerproblems. Funny as it may be, in real life, it can be frustrating to have to re-do images or implement the client’s changes because he’s either unsure of what he wants or is over ambitious or simply, hard to please. In this article, we’ll discuss how to turn down such requests politely (this…
Generation Z – Who are they? Even though there’s some debate on where exactly the line that separates Generation Z from Millennials lies, the most common consensus I found is the year 1995. Anyone born during or after the mid-90s to the early 2000s is the new young generation, whose older members are just now entering the workforce. With these youngsters moving in and overtaking Millennials, companies are scrambling to understand them and figure out…
Reporting is the essence of efficient project management. Without reporting you may as well take out the word “management” out of project management, because if you don’t know what the status of the project is, the resource availability and where the project is heading, your project is pretty much doomed. However, creating good project reports requires skills and consumes valuable time. The skill part is for the project manager to imbibe, but even a simple…
First unveiled in October 2015, RankBrain caused quite a ruckus among the SEO community. And because Google kept quiet about what RankBrain was, people had to use what little information they could find to figure out how it might impact them. Having just crossed its two-year anniversary, let’s take a look at the impact RankBrain has had on the marketing industry. What is RankBrain? RankBrain is a machine-learning artificial intelligence system that Google developed to…
Local SEO is a lot different from SEO for a non-geo specific brand. Any SEO expert or practitioner will tell you how local SEO ranking factors keep on changing, making it difficult for businesses to leverage the power of top places on Google SERPs. Here’s a quick look at local SEO ranking factors, as presented by Moz in its 2017 Local Search Ranking Factors report. It’s no surprise that external locations signals (citations) and review…