Only two-thirds of businesses survive almost for 2 years and those who survive, only sustain for 5. What is it with SMBs falling apart in such a short span of time? Read on to know how web push can help SMBs overcome the roadblocks and transform their business, by engaging, retaining, retargeting and ultimately increasing sales. SMB’s usually venture into the unknown with just a handful of people. Most of the SMBs have little technical…
Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It is essentially hedging your bets on as many media as you can to market to as wide of an audience as possible, and it also makes it easier for customers to reach you by having other ways for them to do so. One of those media is most likely your website, whether it is in…
“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video…
Why SEO? Search engine optimization (SEO) is the professional effort to ensure your website will come up at the top of a Google, Bing or other search engines. Why should you care about SEO? Well, why did you create your website in the first place? The goal of a website is to be seen, whether it’s to sell a product or service, showcase your skills, or monetize a blog on WordPress. But SEO is complicated,…
Every marketer knows that content is king. It is a good advertisement for a brand and an effective promotional tool. It performs a huge variety of functions that are not related to marketing itself but that result in better conversion and increase in sales. Content marketing is one of the cheapest and easiest tools that take marketing to a new level. However, to make it work for you, it’s important to remember that content should…
With content taking center stage, content marketing has become the heart and soul of all marketing activities. Everyone is trying to make interesting and interactive content, but the question stands ‘Is it reaching the desired audience?’. If not, then you need to revisit your marketing strategy. Here are some valuable content marketing ideas to sharpen your marketing skills- 1. Turn your posts into infographics or video – “With 55% of all visitors spending less than…
As technology continues to change the way businesses communicate with their clientele, the traditional phone support seems to be counting its last days. On top of everything else, customer service is now more important than ever – if poor, it can cost you around 82% of all those who contact your helpdesk in order to file a complaint. This calls for a serious upgrade in software and services, the one that small businesses cannot always…
If you’re looking to improve your blog content, and bring in new readers, it can be a challenge. You need to write content that your readers can use and learn from, as well as optimizing it for Google. Here’s how: Think about the user’s needs First and foremost, you need to be writing content that your users actually want. Why are they coming to your blog? What are their needs? It’s a good idea to…
Affiliate marketing is one of the most popular manifestations of influencer marketing. After all, it helps to have an expert in a category of products give their endorsements and opinions on what is the best answer to a certain customer’s needs. It works, across all categories – from Food, to Books to Electronics and of course, hosting. Blogging on topics that you love is a pure form of expression and if you can help people find…
As the owner of a small business, you’ve probably heard this term ‘Customer Relationship Management’ thrown about in your work space or in your professional interactions. You also probably implement some form of CRM either in an elementary way and just didn’t know you were using it. In this article, we’ll take a look at what CRM is, the importance of it and some tools you can use to help you with this process. What…