Acquiring new customers and improving your value delivered to existing clients forms the basis of any business and here you can get all the best ideas and marketing blogs on how you can grow your business and even help your customers expand theirs. Whether you are a Web Designer, IT Services Provider, Web Host or a Digital Marketing Agency, you can get the best marketing articles, tips, trends, news, case studies, guides and more on Events, Word-of-mouth and digital channels such as Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing here. Promote your business effectively, maximize return on investment for your marketing spends, access brand marketing blogs and gain an edge over your competitors with relevant market analytics, marketing articles and tips from experts!
Social media platforms have been a game-changer — for both businesses and customers. As a marketer, and a customer, I continue to be amazed by tailor-made content and promotions that pop up on my social media feed. My interests, who I follow, what I like and the types of things I look for; all contribute to the experience I have every time I log in to my social accounts. If you’re a business owner, you…
As digital marketing undergoes constant evolution, latest developments are taking place frequently. Each day, new development is made in the digital world. To upgrade the website to rank better on search engines, it is essential to remain updated about the latest changes. One such change is the schema-mark-up. Schema mark-up is the latest evolution in the Search Engine Optimization technique. Many digital marketing companies consider schema mark-up as the most powerful SEO tool. However, it…
COVID-19, Pandemic, Black Lives Matter, Instagram Reels, Lockdown, Unlock, Mental Health, Stock Market, Trump, China, India, Work From Home, DIY, Cooking, Recipes… Unless you’ve been living under a rock, all these things are a part of your day-to-day life today. Whether you switch on the television, browse through your social media feed, or even talk to someone over the phone — I’ll be surprised if at least one, if not all, are a part of…
Building a customer base is one of the biggest challenges that new businesses face. While large enterprises will spend thousands of dollars on pay-per-click ads and social media campaigns, small businesses don’t have those kinds of budgets and often have to rely on organic ways to find their customers. However, this should not dissuade you from starting your business. Fortunately, there are several easy-to-implement and inexpensive methods of capturing useful leads for your business, such…
Have you ever bought something online only to be disappointed by what arrives in the mail? It’s frustrating! And it’s probably why most of us research a product thoroughly before finally making a purchase. We go through catalogues, check out reviews, and watch videos about products to ensure we make a good decision. Out of all those options, though, video content has grown to be the most reliable. It tends to give a more precise…
If content is king, then there is a new heir to the throne – Video. Video has outperformed other forms of content in capturing people’s attention and gaining their trust. Its reign might have just begun, but its achievement is already phenomenal. Consumers have made their choice — 72% of them prefer videos to text while searching for a product and 84% of them buy only after watching a product video. In e-commerce, videos help products…
According to a report by the Content Marketing Institute (CMI), 86% of content marketers leverage content marketing to market their brands. After all, content is the perfect medium to reach consumers. It’s still the king. That said, today’s content marketing campaigns are no easy feat (think: research, strategy, execution, optimization, etc.), especially with today’s empowered consumers. For this reason, it’s important to streamline and optimize your campaigns so they are fast, efficient and generate a…
The coronavirus aka COVID-19 pandemic is unlike anything that we’ve seen in our lives. It is being compared to a war that can only be fought by staying indoors and observing personal hygiene. In short, our routine is in disarray and working from home is the new normal. And although this means, a shift in the work-life balance, juggling with household chores and catching up with co-workers, family and friends over audio and video calls,…
Understanding the concept of brand identity Apple Inc. coherently cracks surveys of the most beloved and effective brands as it has efficiently created the impression that its products are innovative, sleek, premium status symbols, and yet extremely useful at the same time. This shows that Apple has created a great brand identity. Brand identity is the visible factors of a brand, like the colour, logo, and design that distinguishes and identifies the brand in the…
In 2019, digital marketing techniques witnessed a huge leap, but in 2020, new disruptions are already exploding in the digital marketing space. In fact, the amount spent on digital marketing alone in 2020 is expected to hit $1.3 trillion. According to a Smart Insights study, 4 in 10 businesses lack a well-defined digital marketing strategy. In fact, many companies are wasting billions of their digital marketing dollars on online ads that don’t hit their intended…
