Social media has the power to drastically change how we market our products and services to the public. With millions of people interacting with these platforms every day, it’s no wonder that social media marketing has become such a powerful tool in today’s digital world. When Instagram launched its Stories feature in August 2016, a whole new world of marketing possibilities opened for brands across the platform. This feature enables users to post a photo…
If I say, the popularity of online shopping is growing at a rapid rate, I would not be wrong. Why? Because establishing an e-commerce store which is effectively reachable to the customers worldwide has become a lot easier than setting up a physical store which is just limited to the consumers of the local area. So, it is automatically understood that if you have an online business, the competition isn’t going to be any easier.…
On a scale of 1 to 10, how much do you think your subscribers open your emails? The answer is simple, very less, probably as low as 1 to 3. According to the DMA’s Email Benchmarking Report 2018, the email rates over the past one year have increased by at least 0.5%, with an average of 18.1% for the entire year. However, this is still below the 20% mark. The question that lingers is, is…
Creating a blog which one can use for affiliate marketing is a simple way to make money right at home. No specific experience is needed, but there are several rules one should follow to improve the chances of success. Affiliate Marketing to Make Your Writing More Profitable Sharing your experiences and thoughts is now easier than ever. You might think that a blog is just a way to tell people about your interests and maybe…
Data runs this world. Numbers are what help any businessman make sense of exactly how his concern is performing. Growth cannot be proven if there are no numbers suggesting the same. People place their faith in numbers, even though some agents might misuse numbers to state a point. Hard data is the lifeblood of business processes. And with the increasing abundance of data, it becomes all the more important to derive the right insights…
WordPress really is the Holy Grail of the internet. Over 32% of websites are powered by the script. The downside or really, the upside to WordPress is that it allows customization to the T. Web professionals can use thousands of plugins to customize their WordPress experience to fit exactly what they need and want from the script. For e-commerce website owners, one of the most popular plugins to do this on WordPress is WooCommerce. Read…
It’s no surprise that big data is expected to have a sizeable impact across many industries. In healthcare, big data will allow for earlier detection of diseases and more accurate association of risk factors. Big data and advanced analytics in the financial services industry will lead to a faster detection of fraudulent activity. But one industry, in particular, will apply big data in a variety of ways to gain deeper insight about its customers. That…
Back in 2015, an Ericsson study forecasted that by 2020 70 per cent of the world’s population will be smartphone users. Three years later, it appears the study’s findings still ring true, as 51 per cent of the total global internet traffic now comes from mobile devices. It may seem like a natural progression for users, but for designers, this further highlights the importance of embracing a mobile-first website design. And although there is an…
The marketing landscape has shifted dramatically over the last thirty years. For three decades since the dawn of the internet, marketers have been adapting to innovations to reach their intended audiences. In 2018, that basically means social media. But not all social networks are created equal. First, dig around and see where your target audience is active. For example, some brands can achieve monumental success on Facebook while having virtually no presence on Twitter. Enter…
The world changed, slowly and subtly at first and at a rapid speed in the past few years. This change has evolved with numerous inventions and progress in science and technology. We are now in an age where machines are able to understand and process human tasks, performing them in a far efficient manner than we humans could. Artificial Intelligence and Machine Learning have become an integral part of our life, be it voice search,…