Communicating and connecting with your website’s visitors is essential as each of them are your potential customers. However, capturing their interest and getting to know their concerns in order to cater to them is tricky as you run an online business. A ‘Contact Us’ page is the perfect solution to give out important information to your customers so they can get in touch with you. A ‘Contact Us’ provides the most basic information like registered…
When it comes to websites, visual content plays a key role in enhancing a user’s experience and their impression of your brand/business. Websites use images for a wide variety of reasons. Studies show us that about 37% of people are visual learners. Images can tell a convincing story, which is the reason brands use imagery to convey their stories and idealism. E-commerce stores have also been growing at an exponential rate, and images obviously play…
An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out…
Your e-commerce business is eager to process more orders. However, the competition is tough, and every player is trying to stand out from the crowd and attract the attention of their niche audience. Of course, you’re looking for a way to gain some competitive advantage. The solution? Work smarter by leveraging the best e-commerce plugins for WordPress. Every WordPress user can effectively optimize his/her platform regardless of their designing or web development experience thanks to…
Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it…
Search Engine Optimization commonly referred to as SEO is one of the driving forces of traffic on your website that, in turn, helps your website grow. However, just like everything else in life, there is a code of ethics to be followed. Deviating from them and resorting to unethical means can turn a potentially good thing bad and the same holds true with SEO. In this post, we will be covering what is unethical SEO,…
Ever since high-speed Internet connections became commonplace in many homes across the globe, on-demand video content has experienced an explosion in popularity in the best possible way. According to a number of sources, the industry has generated more than $15.5 billion in revenue since January 1 2018, alone. 173.3 million people actively engage with this type of on-demand video content on a daily basis, a number that is growing year-over-year at an incredible rate. …
With technology shifting the marketing industry, neuromarketing has become integral in influencing the decision-making processes of consumers, especially when shopping online. When used right, neuromarketing in web design can improve customer engagement and increase visibility and sales—all done via collecting and analyzing unconscious behaviour. This article covers the basics of neuromarketing, discussing what it is and how it works, why it’s important for your e-commerce site, and how you can use it. It also provides…
Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”. You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails. Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source. Below you’re…
Anyone who engages in any work in Search Engine Optimization (SEO) or is looking to learn more about it, knows or will find out that SEO is comprised of three different elements. On-page SEO, off-page SEO and technical SEO. While each element of SEO contains many different layers and strategies for optimizing, one of the most under-utilized aspects of on-page SEO is leveraging existing content on your website. This article will be looking at three…