It’s one thing to start your own digital marketing agency, but growing the business is an entirely different story. In my years of working with digital marketers, I’ve seen agencies reach their all-time high by following their own mantra for success. It’s an inspiring endeavour and one born from hard work and smart decision-making. This is what I’ll be discussing – how to grow your agency and increase your profit. Build Your Network If you…
Image optimization used to be a vital part of both content and on-site optimization efforts, allowing brands and marketers to use image search as a means of driving traffic to their websites. However, the successful practice of using image optimization for traffic generation was coming to an end. In 2013, Google updated its image search UI and added the now infamous “view image” button, a move that resulted in substantial declines in image search traffic…
In 2017, Daniel Middleton from the UK made more than 12 million pounds through his YouTube channel alone, making him one of the highest YouTube earners in the world. While it’s not easy and there are millions of YouTubers who make far less from the platform; reaching this number is very possible if you have your eye on the real prize – creating content that an audience loves. To help you get there, here’s a…
We all know that more backlinks help us climb the ladder of search rankings, which is awesome. But what else can you get from links? As it turns out, quite a lot. Backlinks should form a key part of your SEO campaign, but just in case you were worried that rankings are the only thing they’re good for, we’re going to take a look at what else you can get from links. But first… What…
Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach. Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and…
Google will be updating the Chrome web browser to Google Chrome 68 this July to explicitly flag websites that are secure and not secure. We’ve covered this in a blog post earlier but let’s take a deeper look. How does this impact your business? Web security has always been important and through the updated Chrome browser, Google aims to create a safer environment on the web. How? By flagging Not Secure websites. This could definitely…
In choosing WordPress as your SEO platform, you have made a wise and great step to successfully marketing your website. WordPress has several in-built features that enhance the SEO capabilities that even those with no technical background can implement to optimize their website. In this blog, we’ll uncover WordPress SEO tips that include some features within WordPress that you may not have noticed that could help enhance your search engine rankings. Setting your url structure…
If you are running a business in 2018, you are aware of the importance of being present online and having a strong voice on social media, especially Instagram. With 800 million active users and over 95 million posts per day, it’s no surprise that over 70% of business use Instagram as a marketing tool to promote their business. It is a lot easier to engage directly with your audience, share your business brand values and…
There was a time whenever I heard the word SEO, I was left with several questions and a cloud of confusion. However, I soon learnt the finer nuances of marketing, social media and website ranking. It was during this phase that I stumbled upon words like ranking and indexing and, how they help with website search. With the rise in the smartphone usage every individual we see today has a smartphone and is often browsing…
Influencer marketing is everywhere. Brands are using influencers on Instagram, Facebook, Twitter & all sorts of social media platforms. The original influencer marketing dates back to television ads (yes, I talk about it like I talk about dinosaurs). Influencers (back in the day) were celebrities in advertisements. Shah Rukh Khan for Lux, Saif Ali Khan for Lays, Roger Federer for Rolex, to name a few. Today, influencer marketing is not restricted to television. Neither is…