Many people do not think a company blog is as important as content on social media platforms. Here’s a few stats that should make you think differently about corporate blogging: B2B marketers that use blogs receive 67% more leads than those that do not. Companies who blog receive 97% more links to their website Blogs have been rated as the 5th most trusted source for accurate online information -HubSpot, 2017 How corporate blogs can help…
The need for automation is a given for large enterprises, but, it’s more than an option now for small and medium businesses (SMBs), it’s a growing need. Entrepreneurs for such businesses wear many hats in the process, from marketing to accounting to web design. However to enable business to grow one needs to step back, it’s a good idea to put routine tasks and processes on auto-pilot so focus can be shifted to the bigger…
American activist Maggie Kuhn once said, “Well-aimed slingshots can topple giants.” In the case of reputable brands like Yahoo! and eBay, the slingshots were in the form of a well aimed cyber attack. And the results were devastating. Both brands lost the trust of loyal customers. Sales plummeted. Because of the breach, Yahoo! had to take a price cut on the original $4.8 billion sale of its core business to a major telecommunications company. eBay…
Looking to launch your website but not entirely sure how to plan it? We’re here to help. But first before we get into how to plan a website, let me just highlight some surprising project planning statistics: An astounding 97% of organizations believe project management is critical to business performance and organizational success. (Source: PricewaterhouseCoopers) For every $1 billion invested in the United States, $122 million was wasted due to lacking project performance. (Source: PMI.org) Fewer…
As the owner of a small business, you’ve probably heard this term ‘Customer Relationship Management’ thrown about in your work space or in your professional interactions. You also probably implement some form of CRM either in an elementary way and just didn’t know you were using it. In this article, we’ll take a look at what CRM is, the importance of it and some tools you can use to help you with this process. What…
One of the first things I do when I open an email in my mailbox is to check the sender’s email ID for a mention of the company he / she works for. While I’d certainly like to believe it doesn’t change anything if I recieved a mail from a yourname@yourcompany.com or a name12345@ymail.com let’s be honest, it does. So what makes the difference? What’s so appealing about a professional email address? Why does it automatically…
WordPress is hugely popular today but hasn’t always had a clean track record when it comes to security. The widely reported instances of breaches in WordPress websites have made people think twice about opting for it for their business. In all fairness though, users of WordPress have either been using outdated WordPress software, have poor system administration or just lack necessary tech and security knowledge. You’ve probably read a bunch of articles on how to…
Let’s start with the million dollar question – “What does it take to run a successful online business”? The answer is rather simple, you need to have a company that’s worth a lot and earns a lot of money, and to achieve that you need happy and loyal customers. But here’s the more important question is – “How do you keep your customers happy and loyal”?The immediate answer that pops into the mind is -…
The 2nd ever ICANN meeting in India is well on its way at the International Convention Centre in Hyderabad right now, as I write this. If you’ve been part of it for Day 1 & 2, you know how awesome it’s been to exchange ideas with those at the event, network with experts in the industry and understand how things will impact your web presence business in the near future. What does ICANN mean for our…
There are several things your customer (who is a seller) does that seem like good ideas at first, but may be costing him sales rather than winning new customers. What’s he doing wrong? As a web designer or a developer who builds websites for SMBs, you want to make sure your customers’ business is seeing enough sales/leads/value from their websites. More often than not though, you play a consulting role in the entire online presence…