Turbocharge your business by unlocking the potential of your web presence. Make the most of your website, boost your traffic, run marketing campaigns like a pro and benchmark yourself against the best Small and Medium Businesses! Through articles in the SMB category, we want to help small and medium businesses gain a foothold online, get tips, videos and more to optimise your day to day operations, marketing, sales, analytics and strategy.
As a platform that powers over 5 Million SMBs around the world, we share solutions for common problems you may face and tell you how to make the most of your limited resources – time management, product & project management and talent acquisition & retention.
In the late 90s, social media burst into our lives, changing the way we interact, the relationships we build and how we present ourselves. Platforms like Facebook, Twitter, Instagram and LinkedIn offered us a chance to express ourselves, and by that very virtue, collected vast amounts of data. Not only was this data stored with these platforms, but it was also managed and analyzed to make social media more personal and more innovative.With apps becoming…
Consider this: you’ve set up your website and you finally have customers. However, the wait is long, and the website is slow to load. By the time it loads, you’ve lost your opportunity to convert a visitor to a paying customer – leading to a loss of revenue. In a matter of seconds, they’ve moved on. Why? Studies have shown that nearly half of the customers expect page load times of about three seconds. By…
To reduce the cost of operation, most business websites tend to start off with web hosting that is cost effective and that would be Shared Hosting. However, Shared Hosting is also limited in many ways and there may come a time when you need to consider an upgrade. Logically, the next step up would be the type of web host which offers additional benefits that can help higher-volume websites cope with increased traffic or other…
Email marketing and automation is huge nowadays and there are a plethora of email hosting services, as this great product here. But while email marketing and automation is great, your business needs user onboarding automation in addition to an email hosting service provider, in order to provide the user with a smooth experience. This article aims to educate you in terms of user onboarding automation, why your business needs it and how you can really…
A few years ago, no one knew what chatbots were. Today it seems like every third website has a robot in the corner. That’s not a coincidence. Chatbots have proven to be an effective way to increase revenue in businesses of all sizes. The typical chatbot’s click-through rate ranges from 15-60%. The large range in click-through rate is because chatbots have many uses which, of course, affects the CTR. If you had a click-through rate…
Modern-day businesses are beginning to realize the importance of agile hosting services. It has become evident that the quality of hosting will determine the success of several crucial parameters such as SEO, bounce rate reduction, customer retention, and to an extent even the sales numbers. Given the relevance of these factors in determining the success of any business, companies have begun to look for faster and better hosting services. Gone are the days when companies…
If you’re using WooCommerce for your online shop, then you’ve already taken one of the best decisions for your business. With WooCommerce, building your product or digital downloads shop, is quick, easy and typically quite cheap. Now, want to take your store to the next level? There are plenty of WooCommerce extensions available that could give you the edge over the competition. The more you enhance your store, the better the experience you can create…
Do you have a highly trafficked site but aren’t getting enough sales of your web development services? Are customers clicking through your emails but failing to commit to your service? Identifying problems in your customer acquisition starts with analyzing your sales funnel and redesigning it based on what strategies are most effective. Having a well-designed sales funnel means taking a holistic view of each stage of the process, not putting all of your energy into…
The ad-driven business model of internet plagues users with unwanted advertisements. Weary of these distractions, people use ad blockers to regulate the quality of their browsing experience. According to a survey from Visual Objects: Most people with ad blockers have used them for more than a year Ad blockers are most frequently used on desktops Visual Objects’ research suggests that ad blocker technology is pivotal to a quality online experience among an increasingly tech-savvy population.…
The decision to take your product or services online is a daunting task. Add the intricacies of hosting your website to it, and you have a complex problem on your hand. Everything from the hosting service to the content that will go on your site is unchartered territory for you. Each and every decision that you take during the course will have an impact on your business a few years down the line. While managed…
