We have covered the different kinds of linking a lot on our blog, right from internal linking to backlinking for SEO purposes. However, there is another type of linking and this isn’t really related to SEO or how to boost your website ranking but is equally important as it can improve the user experience on your website. These links are known as anchor links. In this article, we’ll cover what is an anchor link, benefits…
Every day, more and more customers are making purchases from e-commerce websites. In fact, the global online market is expected to grow significantly over the next few years, reaching nearly $4.9 billion by 2021. When you are working to expand to global markets, you need to approach the SEO aspect on a local level. Regardless of how big or small, your operation is, localization is critical for website visibility. This process involves everything from using…
WordPress really is the Holy Grail of the internet. Over 32% of websites are powered by the script. The downside or really, the upside to WordPress is that it allows customization to the T. Web professionals can use thousands of plugins to customize their WordPress experience to fit exactly what they need and want from the script. For e-commerce website owners, one of the most popular plugins to do this on WordPress is WooCommerce. Read…
There is no doubt that cloud computing has revolutionized the world of information technology. Moving to the cloud is a choice that every business that is serious about scaling up must face. A critical step is understanding the right cloud computing model; for example- the difference between public cloud and private cloud. If the next step for your small business is to move your IT infrastructure to the cloud, this blog will explain the choices…
While the ‘Cloud’ has forever changed how applications, storage and web hosting has worked over the last few years, what exactly the term is and how it works is still lost on many people. This blog tackles this misunderstood question – what is cloud hosting and how does it work? What is ‘Cloud Hosting’? In traditional web hosting, a website is supported by a single server. In ‘Cloud hosting’ on the other hand, a website…
Consumer satisfaction is at the heart of any brand. A satisfied consumer is more likely to return and even publicize your brand to others. In today’s day and age, one key thing that customers expect is value for their time and quick turnaround time for queries. Technology to the rescue! A business running without the aid of technology is a thing of the past. Today it is very unlikely for such a venture to sustain…
For the last few decades, design in all its types and forms made a fantastic twist. Traditionally, it was about beauty and aesthetics. But somewhere around the 2000s, design started to become a primary motor of innovation. Today, it’s not only about making things look nice, but also about the way of thinking and working. In fact, design principles became so appealing that people started to use them as guiding points for transforming organizations. This…
The world changed, slowly and subtly at first and at a rapid speed in the past few years. This change has evolved with numerous inventions and progress in science and technology. We are now in an age where machines are able to understand and process human tasks, performing them in a far efficient manner than we humans could. Artificial Intelligence and Machine Learning have become an integral part of our life, be it voice search,…
If you’re one among those who have been thinking of launching an online business, then this post is for you. Starting a new business requires the right strategy with a lot of time and effort. And one of the most important things is building an online store to sell your products. In this article, I’ll walk you through what you need to take care of before launching a website and then how to build an…
Communicating and connecting with your website’s visitors is essential as each of them are your potential customers. However, capturing their interest and getting to know their concerns in order to cater to them is tricky as you run an online business. A ‘Contact Us’ page is the perfect solution to give out important information to your customers so they can get in touch with you. A ‘Contact Us’ provides the most basic information like registered…