Choosing a theme for your WordPress website is a tough task. The theme should be user-friendly and enhance the design of your website. Imagine you are running a clothing line business, and your website theme gives emphasis to text rather than images and where the colours are all dull and black. Won’t it put off your potential customers as opposed to a lively and colourful theme that would instead encourage visitors to explore more and…
When it comes to websites, visual content plays a key role in enhancing a user’s experience and their impression of your brand/business. Websites use images for a wide variety of reasons. Studies show us that about 37% of people are visual learners. Images can tell a convincing story, which is the reason brands use imagery to convey their stories and idealism. E-commerce stores have also been growing at an exponential rate, and images obviously play…
Your e-commerce business is eager to process more orders. However, the competition is tough, and every player is trying to stand out from the crowd and attract the attention of their niche audience. Of course, you’re looking for a way to gain some competitive advantage. The solution? Work smarter by leveraging the best e-commerce plugins for WordPress. Every WordPress user can effectively optimize his/her platform regardless of their designing or web development experience thanks to…
Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it…
Search Engine Optimization commonly referred to as SEO is one of the driving forces of traffic on your website that, in turn, helps your website grow. However, just like everything else in life, there is a code of ethics to be followed. Deviating from them and resorting to unethical means can turn a potentially good thing bad and the same holds true with SEO. In this post, we will be covering what is unethical SEO,…
Ever since high-speed Internet connections became commonplace in many homes across the globe, on-demand video content has experienced an explosion in popularity in the best possible way. According to a number of sources, the industry has generated more than $15.5 billion in revenue since January 1 2018, alone. 173.3 million people actively engage with this type of on-demand video content on a daily basis, a number that is growing year-over-year at an incredible rate. …
WordPress occupies the largest market share in terms of personal blogging and CMS platforms. This is largely because WordPress is free and easy to setup, very user-friendly and has a plethora of plugins and themes that can help you design and develop a website just the way you want it. The rise in the user-base has led to hosting companies offering WordPress Hosting. The whole objective of this Hosting is to have a hosting environment…
Cloud Computing is the present of technological advancement and a glimpse into what the future will be. It has integrated itself firmly with technologies such as Artificial Intelligence (AI), Internet of Things (IoT) etc. and has changed the way users store, access and exchange data across the globe. Cloud, in a nutshell, solves several issues by making collaboration simpler over the internet. Not only that, it eliminates the need for expensive external hardware and storage…
If you aren’t aware of it already – load times are important, especially for mobile. In fact, one research suggests that up to half your visitors will click away if your mobile site takes more than 3 seconds to load. This might be news to you – but it shouldn’t be. Load times have always been important. But they’re even more important on mobile. Many website owners neglect thinking about how fast their site runs…
Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”. You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails. Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source. Below you’re…