Driving traffic to your website is crucial when it comes to optimizing your website for search engines. However, prior to your website ranking on search engines, it is important that the search engine is able to track the content on your website. One of the simplest ways to accomplish this is through internal linking. What is Internal Linking? As per Moz.com, “Internal links are links that go from one page on a domain to a…
The terms ‘blog’ and ‘website’ are sometimes used interchangeably on the internet today. Therefore, let’s take a look at what really distinguishes a ‘blog’. What makes a blog? Web pages with a series of posts in chronological order that allow comments from readers. In other words, content that will be regularly churned out takes centre-stage. Setting up a blog is not difficult. While there are several blogging platforms such as WordPress, Blogger, Medium, Wix, Weebly…
When you’re new in the web industry and plan to host your first website or a blog, there are a lot of questions on your mind. Should I go with a free service or a premium one? Is this the right time to invest in a paid service and if yes, which hosting service do I choose? Eventually, most website owners end up choosing Shared Hosting as it offers good features for beginners and is…
A common question for anyone who has just built their website is to figure out which web hosting service to use. The options in the market are endless. The conundrum is not only to pick the right web hosting company but also which web hosting package to purchase from the many types available within that company. This blog will focus on the best web hosting for WordPress in particular and will share all the information…
Image optimization used to be a vital part of both content and on-site optimization efforts, allowing brands and marketers to use image search as a means of driving traffic to their websites. However, the successful practice of using image optimization for traffic generation was coming to an end. In 2013, Google updated its image search UI and added the now infamous “view image” button, a move that resulted in substantial declines in image search traffic…
Redesigning is a big effort. The intent of redesign could be to improve content, design, product offerings, etc. to make your website more user-friendly, all in the effort to encourage more hits. However, while the purpose of redesign is to improve traffic or user experience or both, your website could actually see a decline in traffic right after the redesign. Although traffic drops after redesign is a general trend, a drop greater than 10% is…
While WordPress offers users thousands of themes to use to launch a website as quickly and easily as possible, it does not disappoint those who would love to use an existing theme and still stand out from the crowd. This is exactly what most web professionals who want to set up their own website do through tweaking the CSS of their WordPress theme or template. Not to mention that custom WordPress themes are a great…
In 2017, Daniel Middleton from the UK made more than 12 million pounds through his YouTube channel alone, making him one of the highest YouTube earners in the world. While it’s not easy and there are millions of YouTubers who make far less from the platform; reaching this number is very possible if you have your eye on the real prize – creating content that an audience loves. To help you get there, here’s a…
Shifting websites from one domain to another is a common scenario especially if users face issues with their existing domains. For example, issues like older websites with static backgrounds or GIFs, websites simply wanting to change the domain name, remodelling websites to be responsive, etc are fairly common. Though changing the URL of the website is a feasible solution, there is considerable risk involved in it. As a business owner if you plan any of…
We all know that more backlinks help us climb the ladder of search rankings, which is awesome. But what else can you get from links? As it turns out, quite a lot. Backlinks should form a key part of your SEO campaign, but just in case you were worried that rankings are the only thing they’re good for, we’re going to take a look at what else you can get from links. But first… What…