As a web designer/developer, are you well versed with the number of people who are aware of your professional online presence? Or the nature of the products or services that you provide? How many customers actually end up buying your products or services? What does it mean to generate the right kind of traffic? To eliminate these queries you need tools to provide analytics and to learn about ways to increase visitors on to your website by Search Engine Marketing(SEM), Search Engine Optimization(SEO). content marketing as well Social Media Marketing(SMM).
There are a large number of free online courses related to online digital marketing. Here are few courses that are beneficial for your Reseller business.
1. Hubspot’s Inbound Marketing Course
Firstly, how much do you know about Inbound Marketing? The term was coined by Hubspot’s Brian Halligan. Inbound Marketing helps you to promote your business through social media marketing, search engine optimization (SEO), blogs, videos posts and much more which serves to attract customers. Since 2006 Inbound Marketing has been the most effective marketing method for doing business online because it not only helps you generate traffic, it helps you generate the right traffic. Hubspot’s Inbound Certification is a free marketing training course that helps you cover the various aspects of the Inbound methodology.
Here is the link to get you started:
Inbound Marketing teaches you to understand consumer behavior by helping you use social media as an advantageous tool and thus helps you to publish the right content at the right place and time.
2. Salford Business School’s Search & Social Media Marketing For International Business
It goes without saying that social media is paramount when it comes to our day-to-day lives, be it leisure or business. This brand new massive open online course (MOOC) from the University of Salford in Manchester, England helps you to hone your skills with context to search engine optimization (SEO), social media tactics & strategies along side with developing a strong professional profile.
The MOOC comprises of twelve videos which will contain theoretical background from academic staff, as well as industry insights from key professional speakers. It consists of great information regarding
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Google+
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SEO
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LinkedIn
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Facebook
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Twitter
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Blogging
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Youtube
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Legal implications of social media
3. Diploma In Social Media Marketing by ALISON
ALISON is an online course provider that gives you a diploma in Social Media Marketing in just 15 – 20 hours with this free course. It explains the use of e-mail marketing as well as affiliate marketing along with an introduction to social media tools such as Twitter, blogging, podcasting and how to create an efficient Facebook page.
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COURSE |
HUBSPOT’S Inbound Marketing |
SALFORD’S Search & Media Course |
ALISON’S Diploma in Social Media Marketing |
|
DURATION |
12 classes that vary from 10 – 45 minutes |
3 to 4 hours (12 videos) |
15 to 20 hours |
|
CERTIFICATION |
A Personalized badge and certificate that you can display in a multitude of ways |
No Certification |
ALISON Certificates are well known and trusted by many employers. |
The above three courses are handpicked just for you. A combination of the three surely is ideal to help you understand your digital market and customers. There are innumerable free online digital marketing courses that you can opt to take up other than these.
Hubspot also provides you with paid for courses which are in more in depth (certification for Hubspot customers)
To help improve your marketing prowess, you could also take the Google Adwords Certification Test. It will help you understand online/digital advertising. Now a days the exam is completely free.
Here is the link – https://support.google.com/partners/answer/3153810?hl=en
Owing to an exponential growth in technology and the Internet, businesses have engineered various methods to sell their products or services and by doing so, have taken advantage of the opportunities that have come their way. This flux has lead to the development of Digital Marketing.
We live in a dynamic and ever-changing world filled with ever-changing ideas. Innovation and ingenuity are focal points when it comes to establishing a stronghold in today’s competitive markets. Such innovation and ingenuity is naturally incorporated into marketing strategies making it an essential tool to expand your Reseller business.
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