2020 will go down in history as one of the most challenging years that tested our patience, skills, capabilities and capacities. Both personally and professionally, the year kept us on our toes (not literally considering the lockdowns!). 2021 is here and with it comes new learnings, new vigour and a whole lot of new business challenges and opportunities. If you look at the recent trends in digital marketing, the one thing that no business or…
The coronavirus aka COVID-19 pandemic is unlike anything that we’ve seen in our lives. It is being compared to a war that can only be fought by staying indoors and observing personal hygiene. In short, our routine is in disarray and working from home is the new normal. And although this means, a shift in the work-life balance, juggling with household chores and catching up with co-workers, family and friends over audio and video calls,…
In 2019, digital marketing techniques witnessed a huge leap, but in 2020, new disruptions are already exploding in the digital marketing space. In fact, the amount spent on digital marketing alone in 2020 is expected to hit $1.3 trillion. According to a Smart Insights study, 4 in 10 businesses lack a well-defined digital marketing strategy. In fact, many companies are wasting billions of their digital marketing dollars on online ads that don’t hit their intended…
Facebook has come a long way from its humble (yet highly controversial) beginnings at Harvard University. What started out as an online directory for students has now turned into a social networking platform that revolutionized the way we connect to the world. With more than 2 billion active users, it’s no surprise that Facebook eventually expanded its purpose, opening its doors to visionaries and entrepreneurs. In today’s day and age, it’s almost impossible to encounter…
It’s one thing to start your own digital marketing agency, but growing the business is an entirely different story. In my years of working with digital marketers, I’ve seen agencies reach their all-time high by following their own mantra for success. It’s an inspiring endeavour and one born from hard work and smart decision-making. This is what I’ll be discussing – how to grow your agency and increase your profit. Build Your Network If you…
Technology has evolved a lot from what it used to be, words like the Internet of Things, Big Data, Artificial Intelligence (AI) are no longer buzzwords. In fact, these are the building blocks of what the future will look like. Earlier AI was largely associated with bots, IT and BI (Business Intelligence) solutions but with time it has integrated itself in web design. As a web pro, one of the most prominent concerns for the…
Gone are the days of interruptive marketing and pop-up ad campaigns. These tactics now irritate users and turn them against companies instead of attracting their attention and gaining their business. Instead, a new form of advertising is making waves. Calm Technology and the trend toward non-intrusive marketing are signs of the times. Marketers increasingly use content that provides meaningful interaction or exists in the user’s peripheral. Explore the trend and learn how to use it…
Social media is an inexpensive, great way to get you & your web design/ development service visibility to a large audience. While the big brands are ruling social media with huge budgets & expert advice, it may seem like there isn’t any more room. We assure you, there’s always space for more. Before we get into more detail on how you can use social media, let’s tell you how you can strategise by learning how to use…
