As digital marketing undergoes constant evolution, latest developments are taking place frequently. Each day, new development is made in the digital world. To upgrade the website to rank better on search engines, it is essential to remain updated about the latest changes. One such change is the schema-mark-up. Schema mark-up is the latest evolution in the Search Engine Optimization technique. Many digital marketing companies consider schema mark-up as the most powerful SEO tool. However, it…
If you aren’t aware of it already – load times are important, especially for mobile. In fact, one research suggests that up to half your visitors will click away if your mobile site takes more than 3 seconds to load. This might be news to you – but it shouldn’t be. Load times have always been important. But they’re even more important on mobile. Many website owners neglect thinking about how fast their site runs…
There was a time whenever I heard the word SEO, I was left with several questions and a cloud of confusion. However, I soon learnt the finer nuances of marketing, social media and website ranking. It was during this phase that I stumbled upon words like ranking and indexing and, how they help with website search. With the rise in the smartphone usage every individual we see today has a smartphone and is often browsing…
Last month marked 14 years since Gmail came into existence. Funny story – when Gmail was announced to the public on 1st April, 2004 not only did it arouse skepticism from those in the industry (owing to Google’s popular April Fools’ Day pranks), but it didn’t even have the infrastructure required to provide millions of users with reliable service. However, Gmail quickly became a force to reckon with. Its popularity threw competitors Yahoo and Hotmail…
When it comes to websites on the internet, security is of utmost importance and with Google announcing HTTPS as a ranking signal moving your website from HTTP to HTTPS has become crucial. This post covers the basic difference between HTTP and HTTPS, the reasons to migrate and the steps to follow. HTTP vs HTTPS HTTP stands for HyperText Transfer Protocol, it is used for communication purpose on the world wide web (www). HTTPS, on the…
It’s soon going to be a year since we kickstarted our web designer/developer summit. The intent of our initiative was to help web professionals collaborate, network and share knowledge. We targeted 4 cities in 2016 – Bangalore, Delhi, Mumbai and finally, Hyderabad. Owing to the positive response from our fellow web professionals we are aiming to up those numbers this year by covering a wider range of cities, so hold on tight! This year we…
Almost a year ago, I wrote an article titled ‘Domain Reselling – Ushering in the new gTLDs’ talking about how brands have slowly begun to move away from .COM domain names and embrace new gTLDs. I cited examples of marquee companies, Google, Reliance and the likes of multiple billion dollar empires taking this leap. One year later and I’m more convinced than ever of the popularity of these new gTLDs. What’s convinced me? Simple. The…
Responsive is definitely the new way forward but with every new device comes challenges like resolutions, layouts, screens. And while we’re fairly sure you’ve found the tools that enable you to build these, we believe Google’s latest is a fantastic pre-building testing tool that you absolutely need! For all you web designers & developers, going responsive just got a whole lot easier. What is Resizer? Resizer is a superbly useful, highly intuitive & efficient tool…
We understand that as a designer, you hate to be told what to do or to be given guidelines to follow. While we don’t want to stop the creative juices, there are just a few things designers can keep in mind for the benefit of the website, more specifically, from an SEO point of view. We pen down for you some common issues with designing a website that can hinder SEO. Here’s what to avoid:…
Your days of spending $500 on the latest Playstation console are over! Yes, you heard that right. Now you may have access to the gaming world in just a few bucks. That’s just one of things the Cloud is changing in our daily lives. Here’s the scoop on arguably the two biggest revolutionary Internet industry developments of the 21st Century: The Cloud and the new TLDs! The Cloud Netflix, the biggest media streaming Internet portal (accounting…
