Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It is essentially hedging your bets on as many media as you can to market to as wide of an audience as possible, and it also makes it easier for customers to reach you by having other ways for them to do so. One of those media is most likely your website, whether it is in…
If you’re looking to improve your blog content, and bring in new readers, it can be a challenge. You need to write content that your readers can use and learn from, as well as optimizing it for Google. Here’s how: Think about the user’s needs First and foremost, you need to be writing content that your users actually want. Why are they coming to your blog? What are their needs? It’s a good idea to…
Affiliate marketing is one of the most popular manifestations of influencer marketing. After all, it helps to have an expert in a category of products give their endorsements and opinions on what is the best answer to a certain customer’s needs. It works, across all categories – from Food, to Books to Electronics and of course, hosting. Blogging on topics that you love is a pure form of expression and if you can help people find…
It was at the tail-end of 2015 that we decided it would be fantastic to have our Business Head & General Manager, Shridhar Luthria address our resellers on what to expect in 2016 and how to optimise on what we at ResellerClub have to offer. As ResellerClub turns 10 this February, we thought it was apt that Shridhar outline what lies ahead! In a webinar held on 28th January 2016, Shridhar addressed over 600 of…
Small and medium-sized businesses really need to understand the importance of promotional and marketing strategies. Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. You can utilize the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish. Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of…
YouTube offers a great deal of potential for marketers. Today, YouTube has been identified as one of the best methods to connect with the customers. Simply because customers find it more exciting and visually appealing as compared to a written format. Videos, long or short, can have a strong impact on your customers. This in turn could result in an increase in your website’s traffic leading to conversions. Why Choose YouTube For Your Business? YouTube…
We recently announced our Service Providers platform that we added to the ResellerClub ecosystem to offer you professional assistance with design, development, marketing & SEO from experts and even have a chance to offer your own expertise. In this blog article, we’d like to draw your attention to one service provider to cater to your design and marketing needs, ThemeChilly . ThemeChilly provides responsive WordPress and WHMCS Order form templates for web hosting and reseller hosting…
Having used the ResellerClub platform for your business, you are aware of the many crucial factors that give your Domains & Hosting business a leg up. You could be an expert in some of these skills while you might have sought professional assistance in some others. We are now glad to announce the launch of a platform where you can seek help from experts or offer your expertise to other Resellers in our ecosystem! The…
“Someone can always do your job a little better or faster or cheaper than you can.”- Seth Godin The marketing guru’s statement echoes the sentiments of the current trends in business. Most webmasters feel growing pains when they need to expand from their existing setup to a larger one. But, the pinch or the impact truly strikes when a competitor offers the same service with better deals and faster speed online. Your competitor has probably…
You have signed up for a ResellerClub account and have got yourself a slick storefront in the form of the Supersite, or already have your custom storefront and have tied in with our back-end through API or WHMCS. Your business needs impetus, visibility and presence in the eyes of your potential customers and you can get that by targeting one of the biggest sources of traffic on the web – search engines. In fact, when…