Many web professionals old and new, have always had their share of doubts when it came to WordPress.com vs WordPress.org. Though they may have some points in common there are many differences between the two that can be leveraged in order to make the most out of them. Hence, for any web pro who is serious about leveraging WordPress as a tool to build a website or publish content, it becomes imperative to know the…
Website design and SEO always go hand-in-hand. A perfect combination of these two helps you to build high-performing websites and achieve the ambitious business targets easily. Both search engines and visitors love information-rich, visually fascinating, and responsive websites. However, with the changing time, the design of websites become old-fashioned and doesn’t meet the increasing demands of visitors. This is where website redesign comes into play. Website design industry experts recommend updating the design of the…
Technology has evolved a lot from what it used to be, words like the Internet of Things, Big Data, Artificial Intelligence (AI) are no longer buzzwords. In fact, these are the building blocks of what the future will look like. Earlier AI was largely associated with bots, IT and BI (Business Intelligence) solutions but with time it has integrated itself in web design. As a web pro, one of the most prominent concerns for the…
First unveiled in October 2015, RankBrain caused quite a ruckus among the SEO community. And because Google kept quiet about what RankBrain was, people had to use what little information they could find to figure out how it might impact them. Having just crossed its two-year anniversary, let’s take a look at the impact RankBrain has had on the marketing industry. What is RankBrain? RankBrain is a machine-learning artificial intelligence system that Google developed to…
Local SEO is a lot different from SEO for a non-geo specific brand. Any SEO expert or practitioner will tell you how local SEO ranking factors keep on changing, making it difficult for businesses to leverage the power of top places on Google SERPs. Here’s a quick look at local SEO ranking factors, as presented by Moz in its 2017 Local Search Ranking Factors report. It’s no surprise that external locations signals (citations) and review…
The truth is that domain names by themselves don’t have an inherent impact on the website’s SEO. How do we know it? We asked Dallas based SEO expert Bill Hartzer. According to Bill, two newly registered domain names are given the same weight by search engines when it comes to organic rankings. So, if no other ranking criteria is considered, both have the same potential to rank high in organic search results. Google, in particular,…
When it comes to websites on the internet, security is of utmost importance and with Google announcing HTTPS as a ranking signal moving your website from HTTP to HTTPS has become crucial. This post covers the basic difference between HTTP and HTTPS, the reasons to migrate and the steps to follow. HTTP vs HTTPS HTTP stands for HyperText Transfer Protocol, it is used for communication purpose on the world wide web (www). HTTPS, on the…
One of the crucial factors in deciding the theme of your website is the content your website has. For example, if you run a photography website then the focus is more on the pictures but if your niche, like mine is poetry or financial news then photos are secondary as content rules this type of a website. The goal is to make your website stand out visually and aesthetically. A theme determines the look and…
Why SEO? Search engine optimization (SEO) is the professional effort to ensure your website will come up at the top of a Google, Bing or other search engines. Why should you care about SEO? Well, why did you create your website in the first place? The goal of a website is to be seen, whether it’s to sell a product or service, showcase your skills, or monetize a blog on WordPress. But SEO is complicated,…
If you’re looking to improve your blog content, and bring in new readers, it can be a challenge. You need to write content that your readers can use and learn from, as well as optimizing it for Google. Here’s how: Think about the user’s needs First and foremost, you need to be writing content that your users actually want. Why are they coming to your blog? What are their needs? It’s a good idea to…