Have you thought about how you can increase your brand loyalty? There are many ways to do that but m-commerce is one of the best ways. M-Commerce, that is, selling on mobile devices, is an absolute must for any business. According to Statista, by the year 2021, almost 54% of all online transactions take place by Mobile retail Commerce (M-commerce) as opposed to the traditional E-Commerce platforms. And that is logical too, after all, mobile…
Choosing the right website hosting is crucial to the success of your online business and so is the choice of the hosting provider. A quick google search would list a number of web hosting services for you to choose. From cheap to costly the options are many and at first glance, the price can be an important factor used to convert visitors to customers. However, not everything that is cheap is wonderful, sometimes it might…
Everything starts small and then grows big, even businesses. By definition, a small business is a business that is owned independently and is limited in terms of size and revenue generated. For instance, a cake shop or a web design agency with an employee size of 10-12 can be said to be a small business. Furthermore, the upper limit to the employee count is 500. Thus, if your business falls under the bracket of 1…
The decision to take your product or services online is a daunting task. Add the intricacies of hosting your website to it, and you have a complex problem on your hand. Everything from the hosting service to the content that will go on your site is unchartered territory for you. Each and every decision that you take during the course will have an impact on your business a few years down the line. While managed…
To build a successful eCommerce brand that people will love, you need to make them feel a connection with it. Today, when new brands are popping up every week and great products are going viral on social media every day, your eCommerce company will struggle to survive if you don’t build that connection. By failing to create a meaningful connection with the target audience, a brand makes it difficult for people to fall in love…
Magento is indeed one of the best platforms for e-commerce websites. Also, the company is doing everything possible to upgrade it and make it perfect for the present generation. The cost-effective solution is ideal for those businesses that don’t have huge budgets. Magento is conceptualized to be absolutely flexible and scalable. Additionally, the solution is feature-rich. Top features like the capability to manage several stores, as well as, the multi-lingual support make Magento a top choice…
These days, there are thousands of different ways to broadcast yourself and promote your business online. Blogging, YouTube, Podcasting, Instagram and Snapchat are some of the best ways to highlight your business. These options are overwhelming, and you may not be able to promote your business on every platform. The success mantra states- wherever you shine, that’s the medium you should focus on! This simply means, what suits your business is what you…
Every day, more and more customers are making purchases from e-commerce websites. In fact, the global online market is expected to grow significantly over the next few years, reaching nearly $4.9 billion by 2021. When you are working to expand to global markets, you need to approach the SEO aspect on a local level. Regardless of how big or small, your operation is, localization is critical for website visibility. This process involves everything from using…
An important element when it comes to the success of a marketing campaign is the way it is targeted. Be it a website, an email newsletter or an Ad campaign, the success lies in the way you’ve targeted and then re-targeted your product. Targeting can be defined as a way to distinguish potential customers from the general visitors and directing your marketing efforts at them. There are several ways in which we can carry out…
Introduction SaaS (Software as a Service) is a method of distributing software where the software applications are being centrally hosted by a service provider. It is an incredibly difficult and tricky service to market as it deals with something which is ever-changing but at the same time intangible. SaaS marketing needs to be engaging, as well as, data-driven, and customer-focused. According to statistics, in 2008, the overall SaaS market was worth $5.5 billion. Now, it…
