On a scale of 1 to 10, how much do you think your subscribers open your emails? The answer is simple, very less, probably as low as 1 to 3. According to the DMA’s Email Benchmarking Report 2018, the email rates over the past one year have increased by at least 0.5%, with an average of 18.1% for the entire year. However, this is still below the 20% mark. The question that lingers is, is…
Well, since you’re reading this, we’ve probably done a fine job of catching your attention. So you know you’re reading it from the right people! In the age of digital media with almost everything online and yes, groceries and pets too, it’s essential to tap the email marketing channel the right way. And how can email marketing possibly translate into anything big, you ask? A well composed email to the right audience can be the…