Have you ever bought something online only to be disappointed by what arrives in the mail? It’s frustrating! And it’s probably why most of us research a product thoroughly before finally making a purchase. We go through catalogues, check out reviews, and watch videos about products to ensure we make a good decision. Out of all those options, though, video content has grown to be the most reliable. It tends to give a more precise…
If content is king, then there is a new heir to the throne – Video. Video has outperformed other forms of content in capturing people’s attention and gaining their trust. Its reign might have just begun, but its achievement is already phenomenal. Consumers have made their choice — 72% of them prefer videos to text while searching for a product and 84% of them buy only after watching a product video. In e-commerce, videos help products…
Video marketing is a hit. According to Oberlo, 87% of marketing professionals use video as a marketing tool. So, if you don’t implement video content in your marketing campaigns, you’re definitely missing out. Essentially, video marketing is a component of an integrated marketing plan, aimed to increase audience engagement and boost social activity, mostly through social media. The strategy is built around one video or a series of videos that are connected to a particular…
Customer testimonial videos are not only a great tool to help turn leads into sales, they are also a great way for people to learn more about what your product or service will do for them. In this article, I’ll be discussing how testimonial videos, as part of your video content marketing strategy, will benefit your audience. I’ll briefly go through the customer’s journey and how to nurture the right content in each stage. I’ll…
When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video. Less than a minute of scrolling through your feeds would be enough to prove this claim. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity…
“ Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you’re relying on personal credibility).” -business2community.com Here’s a short overview of what you can expect in this blog The Power of Video Marketing : Importance of video marketing How to do video marketing right: The Plan Resources Content Length Calls-to-action Video…
