If your business has a website, it is important to understand how the colors you choose for your website design affect online behaviors and how, ultimately, they will impact your business. In the greater scheme of things, color preferences can be cultural or experiential, though, in western society, it is still mostly subjective. From a business standpoint, color can influence a person’s mood as well as their general attitude towards your brand. In this sense,…
Early this year, we kickstarted our Ctrl+F5 series for 2017 in Chennai with speakers from Google, FoxyMoron and several other thought leaders in the digital world. As promised, we delivered power-packed speaker sessions to a generous crowd so far. Gauging by the unprecedented response we received from our attendees, we would love to extend our tour. Unfortunately, Ctrl+F5 Ahmedabad is our last stop for the year. We at ResellerClub undoubtedly want to make this summit…
The graphic design industry is growing with each passing day. It generated whopping revenue of $57 billion in the year 2016 and is expected to further grow at a compound annual growth rate of 7% until 2022. Every year more and more young creative minds are inclined towards the booming field of designing to clutch a lucrative share As consequence the competition in designing industry is getting tougher as well. In order to get ahead…
Web designing is a continuously evolving field where those that fail to adapt to shifting trends find themselves lost to the competition. With the advent of 2017, a multitude of new web designs has entered the market which boasts high functionality and uniqueness among other positive traits. Developing successful web designs is a trial-and-error method, where a vast pool of specifications and factors are considered before development. While some fail to catch on, others are…
Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It is essentially hedging your bets on as many media as you can to market to as wide of an audience as possible, and it also makes it easier for customers to reach you by having other ways for them to do so. One of those media is most likely your website, whether it is in…
When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video. Less than a minute of scrolling through your feeds would be enough to prove this claim. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity…
Hey there! In an earlier post on Introduction to Website Search, we looked at the importance of the search box on a website, the types of websites that do and do not require search boxes. Continuing with the ‘Search Box Series’, in Part II, we will look at how to design the box. Frequently Asked Questions & Best Practices A lot of designers aren’t sure how to design the search box – where to place…
Websites are still a super important part of a business’s branding strategy. They are an extremely critical weapon that, if used correctly, can still help you reap rich dividends in the form of leads and sales. The fact of the matter is that websites have never gone out of fashion. But, there is a significant rider here. It’s only the best websites that work. So what separates the best from the rest? While the various…
We’ve come a long way in website design and improving UX. Part of that UX improvement has been to make locating content easier for the user which is where the search box comes in. The search box is probably the most used element on a website. This is especially true if you have a bunch of products or files on your site. Even if you don’t have much content to sift through, the search box…
The dreaded 404. The dreaded 404 indicates that either a page a user was looking for was moved or redirected. Either way, something was broken and you now have a cheesed off user. How can you turn this bane into a boon for you? Explain yourself: There’s nothing more annoying to a user who’s hit a roadblock than throwing an error he just can’t understand like this one: Instead, explain the error in simple terms…