Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It is essentially hedging your bets on as many media as you can to market to as wide of an audience as possible, and it also makes it easier for customers to reach you by having other ways for them to do so. One of those media is most likely your website, whether it is in…
When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video. Less than a minute of scrolling through your feeds would be enough to prove this claim. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity…
Hey there! In an earlier post on Introduction to Website Search, we looked at the importance of the search box on a website, the types of websites that do and do not require search boxes. Continuing with the ‘Search Box Series’, in Part II, we will look at how to design the box. Frequently Asked Questions & Best Practices A lot of designers aren’t sure how to design the search box – where to place…
Websites are still a super important part of a business’s branding strategy. They are an extremely critical weapon that, if used correctly, can still help you reap rich dividends in the form of leads and sales. The fact of the matter is that websites have never gone out of fashion. But, there is a significant rider here. It’s only the best websites that work. So what separates the best from the rest? While the various…
The dreaded 404. The dreaded 404 indicates that either a page a user was looking for was moved or redirected. Either way, something was broken and you now have a cheesed off user. How can you turn this bane into a boon for you? Explain yourself: There’s nothing more annoying to a user who’s hit a roadblock than throwing an error he just can’t understand like this one: Instead, explain the error in simple terms…
Psychology was my major in college and I went on to get my Master’s degree in media and marketing communication. The combination of the two subjects (Psychology & Marketing) together – consumer behaviour is an area that interests me immensely. You know – how attractive packaging is important for the chocolate bar, the role emotion plays in purchase, the arrangement of the soap in the first row of the supermarket, the positioning of the peppermint…
Blast from the Past For years, whitespace in design has been branded as ‘too plain’ or ‘lack of design’ and is even called negative space and something to avoid. This trend of thought was so common in web design, that even the best of the best brands crammed everything in design to avoid whitespace. Take a look at Apple’s website from the 90’s. Web design in the early days including filling up negative space with…
A common joke in SEO circles has it that the best place to hide evidence of a crime can be found on page 3 and beyond of Google search results. In a similar vein, the location of a website footer could imply that very few website visitors will actually scroll down to it and consequently it is often not given as much importance as other page sections. In spite of this, some companies dedicate a…
ResellerClub has been keen to recognize the efforts of the vibrant WordPress community for their contribution to the growth of web presence, especially in India. To this effect we decided to support the community initiative of WordCamps late in 2016 and were present at Nasik’s first ever WordCamp. The WordCamp event series for 2017 in India kicked off on the 15th of January in the ‘Youth City of India’, Pune. The event was held at…
Design is about communication. As a designer, you’ve achieved what you set out for if your visitor finds what he’s looking for on your website with ease. In a couple of my earlier blog posts, I’ve covered how to use calls-to-action in your web design but icons? Icons can also be calls-to-action but can be effective visual replacements for text. Icons are usually instantly recognizable and already have strong, defined concepts and although they may only be…