Psychology was my major in college and I went on to get my Master’s degree in media and marketing communication. The combination of the two subjects (Psychology & Marketing) together – consumer behaviour is an area that interests me immensely. You know – how attractive packaging is important for the chocolate bar, the role emotion plays in purchase, the arrangement of the soap in the first row of the supermarket, the positioning of the peppermint…
Blast from the Past For years, whitespace in design has been branded as ‘too plain’ or ‘lack of design’ and is even called negative space and something to avoid. This trend of thought was so common in web design, that even the best of the best brands crammed everything in design to avoid whitespace. Take a look at Apple’s website from the 90’s. Web design in the early days including filling up negative space with…
A common joke in SEO circles has it that the best place to hide evidence of a crime can be found on page 3 and beyond of Google search results. In a similar vein, the location of a website footer could imply that very few website visitors will actually scroll down to it and consequently it is often not given as much importance as other page sections. In spite of this, some companies dedicate a…
Ctrl+F5, Chennai was a vibrant & inspiring start to the Web Design & Development Summit series this year, and we’re glad to keep the momentum going for 2017! Chennai warmly welcomed us with 92 attendees at the venue. Registrations began at around 10 AM and our attendees got a taster to the day’s proceedings over breakfast. Here’s my breakdown of each speaker session to see what went down at our 3rd web professional summit down…
ResellerClub has been keen to recognize the efforts of the vibrant WordPress community for their contribution to the growth of web presence, especially in India. To this effect we decided to support the community initiative of WordCamps late in 2016 and were present at Nasik’s first ever WordCamp. The WordCamp event series for 2017 in India kicked off on the 15th of January in the ‘Youth City of India’, Pune. The event was held at…
Freelancing is harder than most people think it is. If you’re a designer or developer, you’ve probably done a couple of freelance projects yourself and already know that. If you haven’t but would like to experiment with freelancing, we’ve got you covered. In this post, we tell you best practices you can follow to nail your freelancing game and where to look for work Let’s start with the first half – best practices. Best Practices to follow …
Design is about communication. As a designer, you’ve achieved what you set out for if your visitor finds what he’s looking for on your website with ease. In a couple of my earlier blog posts, I’ve covered how to use calls-to-action in your web design but icons? Icons can also be calls-to-action but can be effective visual replacements for text. Icons are usually instantly recognizable and already have strong, defined concepts and although they may only be…
The objective of designing is not just to make the website or the paper look good but to successfully portray what the brand is to the target audience, visually. This also includes minimum amount of effort on part of the designer and maximum amount of result, which gets us to today’s topic, “Minimalism”. Minimalism is a concept which helps you to successfully draft a message for your audience by using minimum elements and efforts and…
Scrolls… you probably don’t even think about them too much. For a long time, scrolls have been dismissed as just a basic functionality to move up and down on a webpage that is more than your screen size. Today, web designers are exploring all that can be done with scrolls. And there’s one definite conclusion – there’s more. Clever coding with the scroll can enable you to create amazing animations and therefore, amazing web designs…
In my previous post, we covered the social platforms that will help web developers collaborate better and enhance and develop their skills over the internet. So, we thought, why not help web designers collaborate better as well and list down certain platforms that you, as a web designer can try out. With the rise of the online era, social networks are coming up to help people connect with different people with common interests and profession.…