The entire domain industry has been abuzz since the start of the general availability of .XXX Domains. .XXX Domains are now available to all consumers on a first come first serve basis and over 55,000 domains have been registered in the first 24 hours!
As you may already know, ICANN formally approved the .XXX application in March 2010, opening up an entirely new way of accessing adult content online. Now, with the sunrise and landrush periods successfully completed (Over 100,000 domains were registered during the landrush period), end-customers all over the world can register ‘resolving’ .XXX Domains or opt for ‘Non-Resolving’ protective registrations.
According to Stuart Lawley, CEO – ICM Registry, “While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences. We created .XXX to address the unique needs of the online adult entertainment industry. The public response has been overwhelming as consumers and the adult entertainment providers are excited about the benefits and infinite possibilities of .XXX.”
Why .XXX?
While this TLD has seen its fair amount of opposition, .XXX can be considered a viable alternative to .COM for the adult community.
Apart from the obvious benefit that end-users will always be aware of the type of content they’re accessing on a .XXX Domain, there are other value additions with each domain that are equally beneficial to webmasters and end-users i.e.
- Daily malware scanning by McAfee
- A MetaCert electronic Family Safety label
With these practices in place, .XXX is among the safest TLDs in the world helping both consumers & non-consumers of adult content easily access/block content.
Apart from these, as a web Services provider, .XXX presents an opportunity to you to take advantage of one of the most high profile TLD launches in recent history. This combined with the premium price of .XXX Domains and some clever marketing can result in a profitable launch as well as recurring renewal income.
To learn more about how .XXX makes sense for your business, take a look at the following presentation.
How .XXX Makes Sense for your Business
Haven’t signed up yet?
.XXX Domains are available with us for just $79 and If you haven’t already signed up, simply login to your control panel, and opt-in to sell .XXX Domains through the ‘manage products and pricing’ section.
Tell us what you think!
Do you think .XXX Domains will appeal to end-users? We’d like your opinion so do drop in a line in the comments section.
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